Sales Development Representative - London
£40,000 - £45,000/year
24 Sep 2022
London, UK
Verified by Turrior
Content + Source + Freshness • 18 Dec 2025 • 95% confidence
80 / 100
Offer value
A compelling opportunity for entry-level sales professionals with a supportive learning environment, but requires coping with rejection.
- Excellent training program and support for newcomers
- Compensation package includes high commission potential
- Opportunity to work with advanced AI technology
Pros
- Strong focus on training and scaling sales skills
- Substantial earning potential with commission
- Clear onboarding process facilitating career growth
Cons
- Handling rejection can be challenging in this role
- Entry-level positions often come with high expectations
- Could involve long hours during busy sales periods
Who it's for
Entry-level to Early Career • Hybrid/On-site with flexibility
Good fit
- Entry-level sales candidates ready to learn and grow
- Motivated individuals excited by technology
- Aspiring sales professionals open to feedback
Not recommended for
- Individuals seeking a low-pressure sales environment
- Candidates who dislike facing rejection
- Those not interested in earning through commission
Motivation fit
Drive to succeed in technology salesEagerness to learn and grow professionallyInterest in contributing to the advancement of AI solutions
Key skills
Outbound sales techniquesPersistent communication skillsAdaptability in high-pressure situationsTeam collaboration
Score: 80/100 AI verified analysis
About the job
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.
As a Sales Development Representative at AppZen, you will be responsible for identifying, researching, and engaging with businesses and typically their finance decision-makers.
Through intelligent identification and discovery, you will need to understand prospect business challenges and identify alignment in how AppZen's AI solutions can be of benefit. You will be responsible for booking meetings, which will be jointly held with Account Executives to dive deeper into AppZen, enabling further qualification to build pipeline.
We are looking for someone hungry to succeed, with a strong work ethic, resilience and boundless energy. You’ll be highly coachable and able to apply learnings from daily coaching in your role, developing new skills and improving every day as a sales professional.
This role will involve cold calling, mass and personalised emails, voice notes, videos, and LinkedIn outreach. Frequent rejection is inevitable, and we need someone who never lets a no affect them negatively, and will always dust themselves off and keep going.
You’ll be someone who sees everything as a learning opportunity. Naturally, you’ll be a highly motivated self-starter, a brilliant communicator and highly organised in the role.
Preferable Skills:
- Coachable, highly motivated and competitive self-starter
- 1-2 years of previous experience in sales (SaaS, recruitment, client facing)
- Track record of hitting and exceeding goals
- Proficiency with cold calling, LinkedIn, personalised emails, and other sales development techniques
- Ability to work in a demanding, time-sensitive, fast-paced and evolving environment
- Excellent communication skills and a positive outlook to rejection
- Passionate about AI, technology, finance, and driving results
What Success Looks Like:
- Month 1: 4-week structured onboarding that helps you learn the market, the personas, the tools, and the problems that AppZen helps solve; start reaching out to prospects if ready by the end of the month
- Month 2: On a half quota (2 demo meetings), put your training into practice to figure out how to break into your accounts
- Month 3: On a full quota (4 demo meetings), your process is up and you are generating pipeline and booking meetings
Benefits:
- Flexible working - 4 days per week in our high energy Farringdon office (Friday’s are remote)
- Opportunity to work with world-class leadership in a fast-growing, successful AI scale-up
- Day to day, structured sales coaching - a great opportunity to build the foundations for a successful career in tech sales
- Superb compensation package consisting of salary and variable bonus
- 28 days of annual leave + Bank Holidays (including Thanksgiving and Christmas Eve)
- Free private medical / dental care
- Travelling to our HQ USA Silicon Valley for annual events 1-2 times a year
Tech Stack:
- Salesforce
- Sales Navigator
- Lusha
- Chrous AI
- Qualified
- 6Sense
- UserGems
- Vidyard
- Lavender
- ZoomInfo
Salary: £40,000 - £45,000 base plus £25,000 uncapped commission for an Total On Target Earnings of £70,000
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
