Sales Development Representative - UK
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
Offer value
Moderate value role with clear sales career progression, but salary and growth potential may be limited without significant experience or track record.
- Strong foundational role for aspiring sales professionals
- Development opportunities within a supportive sales team
- Diverse interaction with local businesses in the restaurant sector
- Requires resilience in cold-calling strategies
Pros
- Clear pathway to advanced sales roles
- Strong focus on the restaurant industry can lead to specialized expertise
- Supportive team environment aimed at developing talent
Cons
- Cold-calling can be a challenging aspect of the job
- Salary may not be competitive compared to more senior roles
- High-performance metrics can lead to stress
Who it's for
Entry to Mid-level • Hybrid with some in-office days required
Good fit
- New sales professionals with enthusiasm for the restaurant industry
- Self-motivated individuals wanting to improve their sales skill set
- Candidates looking to build a career in technology sales
Not recommended for
- Veteran sales professionals seeking advanced roles
- Individuals uncomfortable with outbound sales tactics
- Candidates unwilling to adapt to a fast-paced environment
Motivation fit
Key skills
About the job
Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future.
A Business Development Representative (BDR) will be responsible for creating new business sales opportunities for Toast. BDRs will research restaurants in their assigned territory, create an outreach plan and determine how restaurants can benefit from leveraging Toast’s all-in-one digital platform. Daily outreach consists primarily of cold calls but also includes emails and social media touchpoints. After the consistently high performance in the role, BDRs have the opportunity to pursue more advanced sales roles at Toast.
About this roll* (Responsibilities)
- Handle Inbound marketing leads and set up product demonstrations for Field Account Executives.
- Collaborate with Field Account Executive Teams as well as the marketing team to develop creative outreach strategies.
- Leverage prospecting skills and relationships to build partnerships with restaurants.
- Be the voice of the customer and share valuable feedback cross-functionally.
- Understand the competitive landscape and determine how to best position Toast in the market.
- Excellent written and verbal communication skills.
- Passion for sales and a desire to work in a results-driven environment.
- High customer empathy and ability to handle objections.
- Experience in an SDR or BDR role.
- Attention to detail and strong organizational skills to be able to keep track of many opportunities at one time.
- Ability to work in a fast-paced, entrepreneurial environment.
- Self-motivated, creative, and flexible with the ability to perform well under pressure.
- Experience canvassing and cold-calling into various types of local businesses, with evidence of success preferred.
- Up to date on the latest restaurant industry trends; knowledge of restaurant operations is a plus.
- Experience working in a start-up environment
**This is a hybrid role requiring in-office presence two days per week**
Special Sauce* (Nonessential Skills/Nice to Haves):
- Collegiate Sales Competitors wanted!
- Restaurant Experience a plus
- Previous phone experience preferred
Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
*Bread puns are encouraged but not required.
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
