Ecommerce Specialist

1. Job Summary

We are seeking a detail-oriented and innovative E-Commerce Specialist to drive the growth of our online sales channels across Shopify, Amazon, Target Plus, and Walmart Marketplace. This pivotal role manages the end-to-end online business operations, ensuring a seamless customer experience and maximizing sales performance.

You will leverage your expertise in data analysis, content optimization, digital advertising, and email marketing to elevate our e-commerce presence and achieve business objectives.

2. Key Responsibilities

A. Online Store Operations & UX Management

• Operations: Ensure smooth functioning and user-friendly experience of the Shopify store and other online channels across devices.
• Quality Control (QC): Conduct regular QC checks on landing pages, product details, and promotional assets to ensure accuracy and consistency.
• Merchandising: Apply visual merchandising principles to optimize conversion and continuously improve online store layout and presentation.

B. Marketplace Management

• Amazon Launch & Optimization: Lead the setup and management of the brand’s presence on Amazon.
• Listing Management: Oversee daily listing operations — product creation, SEO optimization, A+ content, and inventory tracking.
• PPC & Promotions: Plan, execute, and monitor Amazon PPC (Pay-Per-Click) advertising campaigns and promotional activities to maximize visibility and ROI.
• Target Plus & Walmart Marketplace: Manage and optimize listings and promotional activities on Target Plus and Walmart Marketplace, leveraging marketplace analytics to identify sales opportunities and improve performance.

C. Growth Strategy & Marketing Execution

• Email Marketing & Newsletters:
• Coordinate with external email marketing agencies on newsletter planning, content development, and scheduling.
• Manage the end-to-end approval process — from concept and copy review to final deployment — ensuring alignment with brand and marketing calendars.
• Strategy Execution: Plan and execute digital marketing campaigns including email, SMS, loyalty programs, and promotional updates to drive traffic and conversion.
• Data Analysis: Track and analyze e-commerce KPIs, ad performance, and customer engagement data to refine ongoing strategies.
• Market Research: Conduct research to identify market trends and competitor strategies to propose actionable improvements.
• Strategic Collaboration: Partner with the E-Commerce Analyst and marketing teams to develop data-driven strategies enhancing overall sales growth.

D. Project Management & Collaboration Leadership

• Project Management: Manage the workflow of all incoming e-commerce initiatives (from HQ or U.S. teams) and ensure timely, high-quality execution.
• Agency Partnership:
• Serve as the primary liaison with digital and creative agencies for campaigns, newsletters, and site optimization.
• Manage timelines, approvals, and deliverables to ensure efficient execution.
• Cross-Functional Collaboration: Work closely with Marketing, Creative, Merchandising, and Operations to ensure cohesive and aligned execution across all online platforms.

E. Administrative & Support Tasks

• Operational Support: Coordinate operational aspects such as SAP product synchronization, contract and vendor management, and payment tracking for all e-commerce activities.
• Reporting: Maintain dashboards and weekly performance reports for online channels, summarizing key insights and action plans.

3. Required Qualifications

• 3+ years of professional experience in e-commerce operations, digital marketing, or online marketplace management.
• Fluency in speaking and writing Korean is a strong plus.
• Hands-on experience managing Shopify, Amazon Seller Central, and at least one of Target Plus or Walmart Marketplace.
• Proven ability to plan and manage Amazon PPC campaigns and interpret ad performance analytics.
• Familiarity with email marketing tools (e.g., Klaviyo, Mailchimp) and experience coordinating agency-driven newsletter operations.
• Strong project management and communication skills to handle multi-stakeholder collaboration effectively.
• Analytical mindset with the ability to derive insights from sales and marketing data to drive optimization and growth.
• Excellent organizational skills and ability to manage multiple projects simultaneously.

4. More about LINE FRIENDS

• Visit LINE FRIENDS Official Website: https://www.linefriends.com/
• Visit LINE FRIENDS Youtube: https://www.youtube.com/c/LINEFRIENDSofficial
• Visit LINE FRIENDS(US) Instagram: https://www.instagram.com/linefriends_us/?hl=en

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid in Los Angeles, CA 90036