Ecommerce Marketplace Specialist

GAST islooking for an experienced and motivated individual to create, monitor, and optimize product listings on Amazon and other third-party marketplaces, primarily Shopify, Chewy, Walmart, Target+ and eBay. They will maintain a catalog of numerousSKUs in the Pharmaceutical industries and in particular products in the Veterinarian space, updating content to meet or exceed industry best practices. They will also monitor marketplace competition, providing insight on potential threats or opportunities. The candidate for this role possesses a working knowledge of Amazon Seller Central and other third-party marketplace platforms, and they can perform day-to-day account management. E-Commerce Marketplace SpecialistResponsibilities: Amazon and Other 3P Marketplaces like Shopify Create, manage, and optimize listings for all marketplaces Perform day-to-day account management of various catalogs and unique SKUs across marketplaces to maintain and optimize product listings based on current best practices Monitor marketplace competition, providing notification of potential threats and opportunities Identify and promptly react to marketplace issues, e.g., suspended or suppressed listings, unwanted attribute changes, inventory issues, copyright/trademark/patent infringement, and incorrect fee changes Work with team leaders to implement and monitor marketplace advertising strategies Assist with reporting and analysis of marketplace performance Collaborate with the marketing team to populate listings with optimized written content and supporting visuals Help facilitate onboarding and integration of new marketplaces Hire and manage outside vendors for SEO, content writers, and PPC management. Champion optimization of web content (SEO) to increase search engine visibility. Execute cost-efficient SEM practices (content strategy) to increase SERP results and improve the click-through & conversion rates. Develop, analyze, create, and optimize paid search marketing campaigns against sales and A/S goals, along with close collaboration with cross-functional groups, and identify profitable expansion opportunities. This will also focus on keyword selection. Product catalog updates and maintenance include adding new products, ensuring the accuracy of existing data, updating product images, and finding opportunities to improve the customer shopping experience through improved product data. Monitor and analyze ASIN performance, rankings, ratings and customer reviews. E-Commerce Marketplace SpecialistRequired Skills & Experience: Bachelor‘s Degree in Business Administration, Marketing, Communications, Information Technology or related field 3-5 years‘ experience with e-commerce, packaged goods or consumer marketing US Work Authorization Experience with Amazon Seller Central management and listing optimization Experience with Chewy Management system Significant Experience with Shopify or Shopify Plus. Knowledge of Amazon A+ content, Brand Registry and Keyword Optimization is a strong plus Ability to adapt to changing needs and demands of the business Strong analytical skills and data-driven thinker Mental & Physical Demands: Must be able to handle high stress and rejection. A fast pace of work to meet frequent deadlines Continuous contact with customers Regular contact with co-workers Potential for stress related to a typical customer service problem resolution process Continuous use of hands for writing and computer keyboard Continuous use of a computer monitor requiring close vision Continuous use of telephone listening and speaking skills Must be able to fly for training and National Sales meetings Equipment Used: Regularly uses typical office equipment including laptop, tablets, telephone, fax and copier,etc. Work Environment: Work is typically performed from a home office or closet company office. The Benefits: Basic Salary Medical Insurance Paid Time Off & Paid Holidays Performance & Bonus Pay Maternity, paternity and adoption leave