B2B Content + Social Media Marketing Strategist (part-time)
When you choose to work with Ameware Group, you work with industry experts who are willing to share their knowledge and experience. You will be able to broaden your horizons by working in an open and supportive multicultural environment. We have a great relaxed atmosphere and a competitive salary.
Our client is a famous rewards marketplace that offers users encouragement to sign up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.
As a B2B Marketing Strategist at our client's company, you will be essential to developing and implementing marketing initiatives that strengthen their brand, enhance audience engagement, and empower sales efforts.
Key responsibilities
Create a strong brand story, positioning, and messaging to use across all channels. Work with creative teams to keep the brand consistent in all marketing materials, campaigns, and platforms. Use thought-leadership efforts like content, events, and PR to boost the company’s industry authority across multiple channels. Work with the sales team to find gaps in sales materials, create resources to fill them, and help with training to ensure sales teams use marketing materials effectively. Create effective sales tools like presentations, case studies, product sheets, and competitive guides. Assist in creating customer success stories and testimonials to highlight real results and build trust. Plan and run multi-channel marketing campaigns to boost the brand and generate quality leads. Use digital channels like LinkedIn, Google Ads, content marketing, email, and webinars to improve visibility and engagement. Optimize content for SEO and lead generation, ensuring it supports overall marketing goals. Manage the creation of engaging content like blog posts, whitepapers, videos, and infographics to position the brand as an industry leader. Track and measure brand performance using surveys, engagement data, and market research. Create reports on brand awareness, sentiment, and marketing ROI for key stakeholders.
Skills & Qualifications
5+ years of experience in B2B marketing, specializing in brand building and sales support. Proven experience in creating and managing strong B2B brands and running successful marketing campaigns. Bachelor’s degree in Marketing, Business, Branding, or a related field. Deep knowledge of B2B marketing strategies, sales workflows, and the buyer's decision-making journey. Experience with marketing automation tools (such as HubSpot or Marketo) and CRM systems (like Salesforce). Skilled in creating sales materials that increase conversions and revenue. Experience in graphic design or working with creative teams using tools like Adobe or Canva. Expertise in visual branding, including design guidance and creating briefs. Proficiency in managing B2B social media strategies to increase brand visibility. Strong storytelling, writing, and editing skills to create engaging brand stories. Understanding of demand generation and SEO best practices. Excellent analytical skills to track and report on brand performance. Fluent oral and written English is a must.
Benefits
Remote work in an international company in the USA. Competitive salary in the USD. Opportunity to manage your work/life balance. Support for on-site and remote. Career and professional growth. Warm and friendly attitude to every specialist.
