B2C Social Media Strategist

When you choose to work with Ameware Group, you work with industry experts who are willing to share their knowledge and experience. You will be able to broaden your horizons by working in an open and supportive multicultural environment. We have a great relaxed atmosphere and a competitive salary.

Our client is a famous rewards marketplace that offers users encouragement to sign up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.

B2C Social Media Strategist will create and manage fun and engaging campaigns that attract customers and build brand loyalty. If you're creative, data-savvy, and know how to grow online communities, this role is for you!

As an important part of the marketing team, you'll create and use strategies that connect with our audience, make our brand more visible, and help turn visitors into customers.

Create and manage a social media plan that fits our brand and audience. Oversee and expand our presence on platforms like Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest. Plan and post content regularly to keep our social media active and on-brand. Try out new formats like Reels, Shorts, and Live Streams to get more attention and engagement. Improve content to work well with social media algorithms for more reach and interaction. Work with designers, videographers, and writers to create great content (videos, images, and captions) for each platform. Interact with our audience by replying to comments, messages, and user posts, building a strong brand community. Keep an eye on trends and cultural events to create timely, viral content. Find and work with influencers, creators, and brand partners to expand reach and credibility. Use user-generated content to build trust and authenticity for the brand. Test different post formats, messages, and timing to find what works best. Monitor, analyze, and report on social media results (engagement, reach, conversions) using tools like Meta Business Suite, Google Analytics, and Sprout Social. Use data to improve content strategy, boost engagement, and achieve clear business goals.

3+ years of experience in B2C social media marketing, digital strategy, or content creation. Deep knowledge of B2C social media planning, content creation, and engaging with audiences. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience). Skilled in using social media tools like Sprout Social, Hootsuite, Later, and Meta Business Suite. Practical experience using key social media platforms like Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest. Basic skills in design or video editing using tools like Canva, Adobe Creative Suite, and CapCut. Experience with influencer marketing and handling brand partnerships. A creative, trend-aware, and data-focused way of doing social media marketing. Great at writing and telling stories that connect with digital audiences. Capable of analyzing social media data and turning insights into effective strategies. Understanding of demand generation and SEO best practices. Fluent oral and written English is a must.