Marketing Manager (Social Media & Web Design Focus)
We are looking for a skilled Marketing Manager focused on social media marketing who also has a solid understanding of web design and WordPress. The role involves developing and executing marketing strategies for the USA market in the manufacturing and home services industries. This is a remote position suitable for both freelance and full-time candidates.
Key responsabilities
Develop and implement a comprehensive marketing strategy aligned with our brand and business goals. Create and manage a marketing calendar and a detailed 12-month action plan. Produce and publish high-quality multimedia content, including video and photo editing for social media and digital channels. Manage social media platforms (Meta, YouTube, LinkedIn), including posting, content creation, engagement, and analytics. Plan and execute Meta (Facebook/Instagram) paid advertising campaigns and optimize for performance. Write and publish blog content on our website to improve SEO and audience engagement. Handle email marketing campaigns, from content creation to analytics. Maintain and update the company website (WordPress), including bug fixing and landing page creation. Design marketing materials such as presentations, flyers, and brochures. Coordinate and manage third-party agencies, especially for PPC and specialized campaigns. Track KPIs and marketing analytics to evaluate campaign success and implement improvements. Conduct competitive and market research to inform strategies and content direction. Support other marketing-related tasks as needed.
Skills & Qualifications
Proven experience in developing and executing marketing strategies within the US market. Strong skills in video and photo editing, preferably using tools like Adobe Premiere, Final Cut, or similar. Deep understanding of social media platforms (Meta, LinkedIn, YouTube) and trends. Experience managing paid social media campaigns, especially Meta Ads. Proficiency in WordPress (design, updates, bug fixing, and landing page creation). Excellent content writing and blog publishing skills. Familiarity with email marketing platforms (eg, Mailchimp, ActiveCampaign). Knowledge of digital marketing analytics tools (Google Analytics, Meta Insights). Experience working with and managing external marketing agencies or freelancers. Strong analytical mindset and ability to optimize campaigns based on data. Excellent organizational and project management skills. Fluent in written and spoken English.
Benefits
$1,200 net base salary $1,200 annual bonus for achieving annual goals. $25 gym membership reimbursement. Long-term contract with remote work possibilities. Opportunities for professional growth as the company expands. Networking and team-building events every 3 months. You'll enjoy working in a dynamic, positive environment while gaining in-depth knowledge about the latest smart glass technologies and the construction industry.
