Digital Marketing Manager
Full Time
full time
27 Mar 2025
Job Verified
Content + Source + Freshness • 16 Dec 2025 • 95% confidence
85 / 100
Offer value
High value due to strong demand for digital marketing expertise, particularly in the education sector, and clear responsibilities outlined.
- Strong demand for digital marketing expertise
- Opportunity to shape strategic marketing for education
- Requires specific experience in marketing and education sector
Pros
- Strong demand for digital marketing roles, especially in education
- Opportunity to shape and enhance the school's online presence
- Promotes creative problem-solving and strategic thinking
Cons
- High expectations for experience and qualifications
- Work may require long hours during campaigns
- Possibly limited budget for marketing resources
Who it's for
Mid-level to Senior • Office-based with some flexibility
Good fit
- Digital marketers with experience in education
- Candidates looking to develop digital strategies
- Professionals with strong analytical skills
Not recommended for
- Entry-level marketers without digital experience
- Candidates struggling with data and metrics
- Individuals preferring unstructured roles
Motivation fit
Desire to engage with prospective students through digital meansInterest in enhancing brand visibility and reputationMotivation to keep up with digital marketing trends
Key skills
Digital marketing strategiesSEO and analyticsContent creation and managementSocial media marketing
Score: 85/100 AI verified analysis
About the job
Digital Marketing Manager Job Description
Digital Marketing Manager responsible for developing and implementing effective digital marketing strategies to enhance the school's online presence, attract prospective students, and engage with the international community.
Key Responsibilities:
- Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with school mission, and create appropriate digital campaigns to attract prospective students.
- Website Management: Oversee the school's official website, ensuring it is up-to-date, user-friendly, and reflective of the school’s brand and values; implement SEO strategies to improve the website's visibility and ranking on search engines.
- Social Media Management: Manage and enhance the school's presence on various social media platforms, and create engaging content and coordinate social media campaigns to promote school events, achievements, and updates.
- Content Creation: Produce engaging and informative content for digital platforms, including blog posts, articles, videos, and infographics; collaborate with marketing team to maintain a consistent brand across all digital channels.
- Analytics and Reporting: Monitor/analyze KPIs to measure effectiveness of digital marketing efforts, and prepare regular reports on digital marketing performance and strategies for continuous improvement.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the education sector.
- In-depth knowledge of digital marketing trends, tools, and best practices.
- Strong communication, project management, and organizational skills.
- Excellent written and verbal communication skills in English.
