Digital Marketing Manager
Full Time
full time
8 Oct 2025
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
80 / 100
Offer value
Great opportunity for experienced marketers with a solid salary range and significant responsibilities in digital strategy.
- Competitive salary with remote work flexibility
- Key role in shaping digital marketing strategy
- Focus on driving measurable business growth
- Requires substantial B2B marketing experience
Pros
- Competitive salary for B2B marketing roles
- Remote work option for better flexibility
- Significant autonomy to shape digital marketing strategy
Cons
- High-pressure environment with goals tied to MQL and pipeline
- Requires significant experience (5+ years) and proven metrics-driven success
- Potential multitasking with various responsibilities and projects
Who it's for
Mid-senior • Fully remote
Good fit
- Experienced B2B digital marketers looking for autonomy
- Professionals with a strong analytical mindset
- Candidates eager to innovate in a technology-focused environment
Not recommended for
- Entry-level or inexperienced digital marketers
- Those who prefer strictly defined marketing roles
- Candidates not experienced in data analysis
Motivation fit
Passion for driving business growth through digital channelsInterest in pursuing a lead role in marketing strategyDesire to work with diverse teams across functions
Key skills
Digital media strategyB2B marketing expertiseAnalytics and reportingCross-functional collaboration
Score: 80/100 AI verified analysis
About the job
Requirements
- 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses ,
- Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic ,
- Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms ,
- Proficient in campaign analysis, reporting, and data-driven decision-making ,
- Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals ,
- (Desirable) Experience working with start-ups or high-growth/PE-backed companies ,
- (Desirable) Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc ,
- (Desirable) Agency experience ,
- (Desirable) Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio ,
- (Desirable) Experience with ABM and data platforms like Clearbit and 6sense ,
- Drive & Discipline: Ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget ,
- Growth Mindset: Actively look for ways to help the team and improve the way things are done ,
- Crispness of Execution: Passion for process and an attitude exemplified by creating value for clients and delivering superior financial results ,
- Communication: Ability to effectively present information to internal and external stakeholders both orally and in writing ,
- Creative Thinking, Analysis & Strategy: Ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing ,
- Leadership: Ability to work with people at various levels of the organization internally and externally
What the job involves
- In the capacity of a Digital Marketing Manager, your role encompasses the management of all digital strategy and execution at the Business Unit level, including the product portfolios within ,
- You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals ,
- You will ensure the effective utilization of various digital channels, optimizing them for maximum reach and engagement ,
- Your responsibilities will include overseeing digital campaigns, analyzing performance metrics, and making data-driven decisions to enhance marketing effectiveness ,
- You will collaborate with cross-functional teams and liaise with senior leadership in product, sales, marketing, and other departments to align digital strategies with overall business objectives and ensure cohesive messaging across all digital touchpoints ,
- Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more ,
- Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting ,
- Analyze digital performance metrics, providing regular reports and insights to stakeholders ,
- Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives ,
- Oversee website optimization efforts to enhance user experience and increase conversion rates ,
- Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals ,
- Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge ,
- Research and evaluate channel expansion opportunities ,
- Oversee the overarching A/B testing strategy for the Business Unit
