Business Development Representative
Content + Source + Freshness • 17 Dec 2025 • 95% confidence
Offer value
High value due to competitive compensation, strong career progression potential, and significant impact on company growth.
- Compensation of £50K - £55K plus equity
- High impact role in a fast-growing company
- Collaboration with AEs and leadership for career growth
- Requires creativity and resilience in sales tactics
Pros
- Competitive salary with equity and commission options
- Opportunities to shape the sales strategy and contribute to growth
- Supportive team culture and strong mentorship
Cons
- Fast-paced start-up environment may not suit everyone
- Ambiguity in roles can be unsettling for some
- High-performance expectations can lead to pressure
Who it's for
Entry to Mid-level • Hybrid in London
Good fit
- Sales professionals with B2B experience
- Individuals eager to innovate in a start-up
- Curious learners willing to adapt
Not recommended for
- Candidates looking for traditional corporate roles
- Those uncomfortable with sales challenges
- Professionals requiring extensive supervision
Motivation fit
Key skills
About the job
Location
London
Employment Type
Full time
Location Type
Hybrid
Department
Sales
Compensation
- £50K – £55K • Offers Equity • Offers Commission
About incident.io
incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong.
Since launching in 2021, we’ve helped 800 companies—including Netflix, Airbnb and Block—resolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use incident.io to fix things faster.
We’re a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies.
The Team
As a Business Development Representative, you’ll be on the frontlines of growth, sparking the very first conversations with future customers. You’re not just introducing incident.io you’re creating standout first impressions and opening the door to long-term partnerships.
Our BDRs are the engine of our pipeline, connecting with high-potential prospects across multiple channels and fuelling the momentum of our sales team. Early results have been strong, and now we’re ready to scale this motion fast.
Joining us now means stepping into a high-impact role where your work shapes our sales playbook, strengthens our go-to-market strategy, and accelerates company-wide growth. You’ll be working closely with AEs and sales leaders to make a visible, lasting impact.
What you’ll be doing
Helping define a new category, joining a venture-backed company with a product in high demand and huge untapped potential.
Owning your outreach strategy, experimenting with creative approaches and engaging prospects across email, social, calls, events, and more.
Breaking into major accounts, learning how to sell upmarket and building relationships with some of the world’s best-known companies.
Growing your career with support, through a transparent path toward an Account Executive role, plus mentorship and real opportunities to develop quickly.
Collaborating across teams, sharing insights with sales, marketing, and leadership to sharpen strategies and drive success together.
What will make you successful
Proven success in a BDR role at a B2B SaaS company (or similar) — consistently hitting or exceeding targets, or showing clear evidence of achievement in a competitive environment.
Resilient and resourceful, energized by connecting with people, learning from challenges, and finding creative ways to open doors.
Curious and data-driven, eager to test new campaigns, analyze results, and continually improve how you connect with prospects.
Strong communication skills, able to write compelling outreach, hold engaging conversations, and present with confidence.
Comfortable with start-up life, where things move quickly, ambiguity is normal, and autonomy is paired with plenty of support.
What we offer:
We’re building a place where great people can do their best work—and that means looking after you and your family with benefits that support health and personal growth.
Market leading private medical insurance
Generous parental leave
First Friday of the month off
Generous annual leave/PTO allowance
Competitive salary and equity
Remote working and personal development budget
Enhanced pension/401k
Compensation Range: £50K - £55K
