Senior Product Marketing Manager
Full Time
full time
31 Oct 2025
Verified by Turrior
Content + Source + Freshness • 18 Dec 2025 • 95% confidence
90 / 100
Offer value
Exceptional opportunity for product marketing professionals in a rapidly growing tech company with a strong cultural fit.
- Exceptional growth potential in a leading technology company
- Unlimited vacation and flexible work options
- Focus on innovative marketing strategies
- Requires significant B2B product marketing experience
Pros
- High growth potential in a leading PropTech company.
- Flexible work environment with unlimited vacation.
- Strong focus on collaboration and team culture.
Cons
- Requires experience in B2B marketing, which may limit some candidates.
- High responsibility requires proactive approach and ownership.
- Role demands continuous alignment across functions.
Who it's for
Senior • Remote, with flexible hours
Good fit
- Experienced product marketing professionals
- Individuals passionate about PropTech and customer-focused solutions
- Candidates who excel in dynamic and collaborative settings
Not recommended for
- Entry-level candidates in marketing
- Those who require rigid work structures
- Individuals lacking experience in B2B environments
Motivation fit
Desire to shape product messaging and marketing strategyInterest in working within a fast-paced startup cultureAims to leverage technology for customer engagement
Key skills
B2B product marketing experienceStrategic thinking and messagingCross-functional collaboration
Score: 90/100 AI verified analysis
About the job
HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!
About HappyCo
At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.
If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.
The Opportunity
As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.
What You’ll Do
Strategic Positioning & Messaging
Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market.
Translate complex product functionality into clear, customer-centric narratives tied to business outcomes.
Build and maintain a cohesive messaging architecture across all product lines and ICPs.
Go-to-Market (GTM) Leadership
Own GTM strategy and execution for new product launches and major releases.
Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics.
Lead creation of launch materials — web copy, one-pagers, internal FAQs, and more.
Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities.
ICP & Market Insights
Define and refine ICPs and personas through data, interviews, and market research.
Conduct competitive analysis to inform positioning and pricing strategy.
Partner with demand gen and content teams to align campaigns with ICP pain points and triggers.
Sales Enablement & Field Support
Create and manage sales enablement assets (decks, battlecards, pricing guides).
Train and empower sales teams to speak confidently about HappyCo’s differentiation.
Support ongoing enablement tied to product updates and campaign priorities.
Pricing, Packaging & Product Naming
Collaborate with Product and Finance on pricing and packaging for new releases.
Lead product naming initiatives that reinforce brand strategy and market clarity.
Cross-Functional Leadership
Act as the connective tissue between Product, Marketing, Sales, and Customer Success.
Drive alignment through clear documentation, strong communication, and leadership engagement.
About HappyCo
At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.
If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.
The Opportunity
As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.
What You’ll Do
Strategic Positioning & Messaging
Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market.
Translate complex product functionality into clear, customer-centric narratives tied to business outcomes.
Build and maintain a cohesive messaging architecture across all product lines and ICPs.
Go-to-Market (GTM) Leadership
Own GTM strategy and execution for new product launches and major releases.
Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics.
Lead creation of launch materials — web copy, one-pagers, internal FAQs, and more.
Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities.
ICP & Market Insights
Define and refine ICPs and personas through data, interviews, and market research.
Conduct competitive analysis to inform positioning and pricing strategy.
Partner with demand gen and content teams to align campaigns with ICP pain points and triggers.
Sales Enablement & Field Support
Create and manage sales enablement assets (decks, battlecards, pricing guides).
Train and empower sales teams to speak confidently about HappyCo’s differentiation.
Support ongoing enablement tied to product updates and campaign priorities.
Pricing, Packaging & Product Naming
Collaborate with Product and Finance on pricing and packaging for new releases.
Lead product naming initiatives that reinforce brand strategy and market clarity.
Cross-Functional Leadership
Act as the connective tissue between Product, Marketing, Sales, and Customer Success.
Drive alignment through clear documentation, strong communication, and leadership engagement.
What we think you need to be successful
Keys to optimum happiness at HappyCo
About HappyCo
Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform.
We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we’re turning our passions into happier communities!
When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here!
Our HappyCo Culture
HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page!
We Offer:
- Work from anywhere supported by a flexible company culture
- Opportunity to work for one of the fastest growing technology companies in the PropTech industry
- Unlimited vacation time
- Generous paid parental leave
- Competitive and equitable pay, including stock options
- Monthly stipends to support Wellness and Home Office expenses
Find out more about our US Employee Benefits here!
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
A note to Recruitment Agencies: Please don’t reach out to us about our roles -- we’ve got it covered. We don’t accept unsolicited agency resumes and HappyCo is not responsible for any fees related to unsolicited resumes.
HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!
