Senior Marketing Operations Manager - SaaS/ B2B (f/m/d)
€50,000 - €65,000/year
3 Apr 2025
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
85 / 100
Offer value
Strong opportunity given the competitive salary range and the potential for career advancement within a rapidly growing startup in the SaaS sector.
- Salary: €50,000–€65,000/year
- Key role in a growing SaaS startup with mission-driven focus
- Opportunity to lead marketing technology implementations and analytics
Pros
- Attractive salary between €50,000 and €65,000 annually.
- Opportunity to play a key role in a growing startup with a mission-driven culture.
- Hands-on experience with advanced marketing technologies and analytics.
Cons
- Startup environment may entail a higher level of uncertainty.
- Require fluency in both German and English, which may limit candidate pool.
- Potential for demanding work routines typical of fast-paced companies.
Who it's for
Mid to Senior Level • Hybrid, with office presence in Hamburg
Good fit
- Experienced marketing operations professionals
- Data-driven marketers interested in startup culture
- Those proficient in both German and English
Not recommended for
- Entry-level candidates without relevant experience
- Individuals preferring a structured corporate job
- Candidates lacking bilingual skills in German and English
Motivation fit
Desire to contribute significantly within a fast-moving environment.Interest in developing performance metrics and driving marketing strategies.Commitment to participating in a supportive team culture.
Key skills
Marketing automationData analysisAttribution modelingCollaboration with sales teamsFluent communication in German and English
Score: 85/100 AI verified analysis
About the job
OUR MISSION AT PLANCRAFT
Digitizing contractor companies? We love it.
We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.
We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.
YOUR MISSION AT PLANCRAFT
Do you have lots of ideas and drive? It's a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:
Key Responsibilities:
Marketing Technology and Automation:
Data-Driven Marketing:
Attribution and Performance Marketing:
Lead Management:
Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.
- Enhancing our marketing operations to drive growth and efficiency.
- Implementing and managing marketing automation tools and processes.
- Utilizing data to drive marketing strategies and decisions.
Key Responsibilities:
Marketing Technology and Automation:
- Oversee and optimize the marketing technology stack to enhance operational efficiency.
- Implement and manage marketing automation tools.
- Ensure seamless integration of marketing systems and tools.
Data-Driven Marketing:
- Utilize data analytics to drive marketing strategies and decisions.
- Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
- Generate comprehensive reports and summaries for management, providing actionable insights.
Attribution and Performance Marketing:
- Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
- Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
- Leverage attribution models to allocate budgets effectively and improve channel performance.
- Stay updated on industry trends and best practices in attribution and performance marketing.
Lead Management:
- Align marketing initiatives with sales objectives to improve lead quality and conversion rates.
Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.
YOUR PROFILE
Are you a Match?
Performance Expectations:
We embrace transparency, hence trying our very best to communicate expectations early on:
- At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
- Proven track record in managing marketing technology and automation tools.
- Strong analytical skills and a data-driven mindset.
- Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
- Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
- Excellent communication and collaboration skills.
- German (C1) II English (B2)
- Entrepreneurial mindset with the ability to adapt quickly and drive significant results.
- You are willing to come to our office in Hamburg regularly #LI-Hybrid
Performance Expectations:
We embrace transparency, hence trying our very best to communicate expectations early on:
- Support the entry into new markets, ensuring the organization is prepared and positioned for success.
- Drive the successful implementation of initiatives and roadmaps.
- Foster a growth mindset and hands-on culture across the organization.
- Enable operational excellence and remove barriers to efficiency.
- Represent our values and culture.
WHY PLANCRAFT?
Join us not only for a job, but for a mission!
WE WANT YOU!
- Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
- Influence: Take direct responsibility and have a say in a flat-hierarchy company.
- Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
- Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
- Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
- Location: Our central office is located in Hamburg's vibrant Schanze district.
- Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
- Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
- Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
- Relocation bonus: We provide financial support for your move to Hamburg to join our team.
- International environment: Our team comes from all over the world, which is why we communicate internally in English.
WE WANT YOU!
About us
Our values: #stoked #together #humble
For a first impression of us - take a look at our latest reels!
Do you have any questions before you apply?
We are here for you - just reach out to people@plancraft.de
For a first impression of us - take a look at our latest reels!
Do you have any questions before you apply?
We are here for you - just reach out to people@plancraft.de
