Senior Business Analyst
About the job
• Lead Growth Analytics: Serve as the analytics owner for new revenue, developing a comprehensive view of acquisition, attribution, onboarding, upsells, and purchase funnels across web and app.
• Shape Growth Priorities with Insight: Turn complex data into clear stories and evidence-based recommendations that guide which initiatives matter most and how success is defined.
• Establish Trusted Metrics: Define and maintain KPIs that accurately measure acquisition, activation, conversion, and monetization, ensuring leadership and teams have reliable signals of performance.
• Strengthen Experimentation: Partner with the Growth PM to design, measure, and interpret experiments. Ensure testing frameworks are rigorous and that outcomes lead to confident decisions.
• Deliver Clarity Through Dashboards: Build and maintain reporting solutions that give real-time visibility into growth performance, enabling self-service and reducing dependency on ad-hoc requests.
• Safeguard Data Quality: Collaborate with Engineering to ensure tagging, tracking, and integrations are accurate and consistent across BigQuery, Amplitude, AppsFlyer, and Braze.
• Identify Growth Opportunities: Conduct deep-dive analyses that surface trends, risks, and new levers for accelerating revenue, providing leadership with the insights to take bold action.
Requirements
- 5+ years of experience in business analytics, product analytics, or growth analytics roles, ideally within consumer apps, subscription, or e-commerce businesses
- Strong expertise in SQL (BigQuery preferred) with the ability to independently query, transform, and analyze large datasets
- Hands-on experience with analytics tools such as Amplitude and data visualization platforms such as Tableau, Looker, or Data Studio
- Proven experience with marketing attribution and lifecycle platforms such as AppsFlyer and Braze, and the ability to connect data across these sources to create a comprehensive view of the user journey
- Demonstrated ability to translate complex data into clear narratives, actionable recommendations, and strategic insights that influence business priorities
- Experience analyzing full-funnel growth performance, including acquisition channels, web and app conversion, onboarding flows, upsells, and purchase behavior
- Strong understanding of experimentation design, A/B testing methodologies, and statistical interpretation
- Proven track record of building dashboards and KPI frameworks that enable both leadership visibility and team self-service
- Excellent communication skills with the confidence to present insights and influence cross-functional partners including Product, Marketing, Engineering, and Design
- Ability to thrive in a fast-paced, high-growth environment with evolving priorities
🔍 ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
- SQL
- BigQuery
- data analysis
- A/B testing
- data visualization
- marketing attribution
- lifecycle analysis
- KPI development
- experiment design
- full-funnel growth analysis
Soft Skills
- communication
- storytelling
- strategic insight
- influence
- collaboration
- adaptability
- problem-solving
- analytical thinking
- presentation skills
- decision-making
