REGIONAL SALES DIRECTOR
About the job
Regional Sales Director (RSD)
Location: Remote with travel across regional brand sites
Reports To: VP Channel Business Development
Brands Supported: Multiple HighGround portfolio brands
Website: www.highgroundnow.com
The Regional Sales Director (RSD) is responsible for driving multi-brand growth across a defined regional portfolio within HighGround. This role leads business development strategy, sales enablement, and performance coaching for Business Development Representatives (BDRs) and brand-specific marketing teams. The RSD ensures successful channel partner engagement and builds scalable sales frameworks tailored to HighGround’s unique brand mix, referral-based model, and market dynamics.
This position blends strategic leadership with hands-on execution to improve sales performance, strengthen channel partner networks (plumbers, HVAC, property managers, etc.), and support brand expansion initiatives across geographic territories.
- Oversee lead generation, sales, onboarding, and relationship management of key referral sources (e.g., plumbers, HVAC, property managers).
- Standardize and elevate channel messaging, pitch materials, and partner-facing collateral.
- Manage incentive programs, referral fees, and partner engagement events across brands.
Sales Team Leadership & Coaching- Directly manage and mentor multiple brand BDRs and local business development teams.
- Deliver sales enablement training, objection-handling strategies, and HighGround value proposition coaching.
- Conduct performance reviews and one-on-one coaching to optimize sales activity and conversion rates.
Performance Management- Track and manage sales KPIs (Lead generation, conversion rate, average job revenue, CAC).
- Leverage CRM systems to enforce consistency in reporting, tracking, and daily sales activities.
- Identify variances in performance early and lead root-cause corrective actions.
Marketing Collaboration- Partner with centralized marketing to roll out campaigns across brands and territories.
- Collaborate on promotional material development, digital marketing strategy, and local brand activations.
Cross-Brand Integration- Aggregate and share best practices across the HighGround network.
- Support new brand onboarding and de novo market entries by training and integrating BDR practices.
- Facilitate inter-brand communication and alignment with shared services and corporate goals.
Strategic Planning & Execution- Develop and implement regional growth strategies aligned with HighGround’s broader organizational goals.
- Establish and monitor OKRs (Objectives and Key Results) for brand-specific BDR teams and referral channels.
- Drive expansion into new territories, market segments, and brand acquisitions.
- Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
- 8-12 years in sales, channel development, or business development, with 3+ years in multi-location leadership roles.
- Proven track record in high-growth, field-driven sales environments—preferably in residential services, restoration, or franchising sectors.
- Experience working with referral-based sales channels is highly preferred.
- Team leadership and mentorship across multiple entities
- Strategic and analytical thinking with hands-on problem solving
- Exceptional communication and interpersonal skills
- Deep understanding of CRM and data-driven decision-making
- Comfort with ambiguity, change management, and growth-stage operations
- Role requires travel (up to 30%) across regional offices and field locations.
- Must be comfortable with remote work and managing distributed teams.
- Occasional work outside standard business hours to meet with partners or BDRs in the field.
- Competitive base salary plus performance-based bonus
- Full benefits: medical, dental, vision, life, disability
- 401(k) with company match
- Travel and business expenses covered
