Product Marketing Manager
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
Moderate score derived from the strategic importance of product marketing in fintech, with ample room for creativity and influence.
- Strategic role crucial for product launch success
- Requires a mix of creative and analytical skills
- Offers flexibility and good work-life balance in a remote setting
- May involve ambiguity in performance metrics
Pros
- Key role in shaping the marketing strategies for new product launches
- Opportunity to collaborate with multiple teams to impact product success
- Work-life balance is supported by a remote-first approach
Cons
- Possibly vague metrics for success and ambiguity in role definitions
- Fast-paced environment may lead to workload pressure
- Requires a blend of creativity and analytical skills
Who it's for
Mid • Remote
Good fit
- Experienced product marketers in fintech
- Strategic professionals eager to shape marketing tactics
- Individuals comfortable with collaborative environments
Not recommended for
- Newcomers to marketing without relevant experience
- Professionals resistant to working in fast-paced settings
- Those who prefer unchanging roles without team interactions
Motivation fit
Key skills
About the job
About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.
Discover our culture here and get the inside scoop from our team here!
About The Role
We’re looking for a Product Marketing Manager to join our team for a role to work remotely based in Canada.
Reporting to the Director, Product Marketing, you’re going to be a part of a team that is the point of contact for all upcoming Product launches. Our ideal candidate is well-versed in all aspects of go-to-market strategies and branding, and is a whiz in product development and measurement. As the pivotal point-person between Marketing and Product, you can easily speak both languages and ensure smooth communication and delivery.
In parallel with the product managers who lead the app’s development, the Product Marketing Manager will be accountable for learning the product’s strategy, getting to know its customer, and developing the tools and campaigns that the company will use to introduce and sell this product to the market.
This role is highly strategic and creative, and requires someone who can leverage member insights, brand insights, and product data to build an innovative approach to messaging, creative, and tactics.
What You’ll Be Doing
Define our growth strategy and be the voice of the consumer to the Product team to determine the best launch strategies for each existing or new product launch and feature
Drive and develop market research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
Develop comprehensive marketing plans for the marketing team to execute on, in collaboration with brand, paid, lifecycle and content leads
Partnering with cross-functional leads on campaign development (briefing, feedback, production, optimization, reporting, retros etc..)
Quarterback cross-functional collaboration between product, marketing and the business teams to identify winning tactics across channels (owned and paid)
Drive impactful go-to-market launch strategies including messaging, positioning and branding/PR strategies
Work closely with the Product team to determine the best launch strategies for each existing and new product or feature release
Who You Are
Bachelor’s or Masters degree in business administration, commerce and/or marketing
3+ years experience in product marketing
Excellent time management and prioritization skills
Ability to work collaboratively and cross-functionally in a fast-paced environment
Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives
What's In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
🧘♂️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up
💻 Remote First - Work from anywhere in Canada with a budget to set up your home office
🆙 Level Up - Access to an in-house certified performance coach and an annual training budget
🙌 The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
🤝 Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@koho.ca.
Note: this posting is for an existing vacancy that we are seeking to fill.
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