Product Marketing Manager
Content + Source + Freshness • 17 Dec 2025 • 95% confidence
Offer value
Medium to high value based on the opportunity to take ownership of market strategies within a fast-growing industry.
- Influential role within a growing tech company.
- Strong emphasis on strategic market development.
- Position allows for a mixture of on-site and remote work.
Pros
- Role involves significant strategic influence and leadership.
- Engagement with customer insights to shape offerings.
- Growth potential in an innovative tech environment.
Cons
- Ambiguous market responses can challenge strategies.
- Pressure to demonstrate quick results in a competitive landscape.
- Unspecific salary information might create uncertainty.
Who it's for
Mid to Senior Level • On-site/Remote
Good fit
- Seasoned product marketers with tech industry experience.
- Strategic thinkers passionate about market trends.
- Proactive individuals keen to engage with consumers.
Not recommended for
- Recent graduates without relevant experience.
- Candidates hesitant to work in competitive markets.
- Individuals who prefer less active roles.
Motivation fit
Key skills
About the job
ROLE OVERVIEW
We seek a strategic Product Marketing Manager to drive market positioning, customer acquisition, and subscription growth for Booky's restaurant discovery platform and Booky Prime membership program using data to drive growth via Booky’s marketing channels. You will be the voice of the market to our product teams and the voice of our product to the market, focusing on messaging, positioning, and go-to-market execution in the competitive Philippine F&B tech landscape.
If interested, please fill out the Employment Application Form:
https://docs.google.com/forms/d/e/1FAIpQLSfGC98yN9wyr6r5ibBWsllWLjXzR3Km7BRBh8hpQmFDwB-J7w/viewform
JOB DESCRIPTION
Market Positioning & Messaging
- Develop compelling value propositions and market positioning for Booky Prime based on competitive analysis and customer insights
- Create product messaging frameworks that differentiate Booky's free discovery platform from premium membership benefits
- Conduct competitive intelligence on FoodPanda, GrabFood, and emerging F&B platforms to inform positioning strategy
Go-to-Market Strategy & Execution
- Own launch strategies for new features and promotional campaigns, including brief creation, campaign management, and performance analysis
- Design subscription conversion funnels and optimize promotional pricing strategies (35-50% discount campaigns) working with campaigns and performance marketing
- Execute integrated marketing campaigns across channels (Push, In-App, Email, SMS, Blog) to drive trial-to-paid as well as redemption conversion
Customer Research & Market Intelligence (PMM Focus)
- Collaborate with UI/UX on customer segmentation and persona development for Filipino dining behaviors and subscription willingness
- Conduct user research to understand price sensitivity and membership value perception in the Philippine market
- Translate market feedback and customer insights to Product Management for roadmap input
QUALIFICATIONS AND REQUIREMENTS
Education & Experience
- Bachelor's degree in Marketing, Business, or Communications
- 2-4 years of product marketing experience in consumer tech, marketplace, or subscription platforms
- Proven track record in subscription growth and membership marketing
Technical Skills
- Expert in CleverTap, Google Analytics, and marketing automation platforms
- Advanced skills in campaign performance analysis and conversion optimization
- Experience with A/B testing for messaging and positioning
Market Knowledge
- Deep understanding of Philippine consumer behavior and food culture
- Knowledge of Southeast Asian membership models (Grab, Gojek, ShopeeFood)
- Familiarity with Philippine F&B ecosystem and competitive landscape
Core Competencies
- Exceptional storytelling and external communication skills
- Data-driven marketing decision making
- Cross-functional collaboration with Product, Sales, and Marketing teams
- Customer research and market analysis capabilities
