Paid Media Specialist

job summary: Randstad Technologies is partnering with a leading music and podcast platform to source an all-star Paid Media Specialist. This is a hybrid remote position that will operate on EST hours. The ideal candidate will have experience in paid media acquisition and execution, as well as in-depth knowledge of social media platforms. Apply today!  location: New York, New York job type: Contract salary: $30.00 - 39.90 per hour work hours: 8am to 5pm education: Bachelors   responsibilities: We're looking for a creative, passionate, and strategic paid media specialist to join the Advertising Growth Marketing team. You will develop, execute and optimize multi-channel performance campaigns-driving awareness, traffic, signups, leads, and purchases for our self-serve ad platform, Ad Studio across key English and international markets. What You'll Do Campaigns creation and execution across Google (Search, YouTube, Display), Facebook, Instagram, LinkedIn, Twitter, and other ad platforms, ensuring cost effective spends, delivery, revenue and impact. Coordinate asset trafficking with internal stakeholders and external agencies to ensure timely deliverables Analyze performance and define optimization tactics to improve campaigns performance Monitor, analyze, optimize and produce campaign reports on a regular basis Test and design individual campaign-level optimization strategies to improve ROAS and hit KPIs Participate in internal campaign/marketing strategy planning Who You Are 3+ years of strong digital media buying and execution experience across key digital paid media channels, including but not limited to social platforms, google ads, video, and display. strong analytical skills and savvy using Excel and Google Spreadsheet. strong familiarity with keywords and big datasets. strong understanding of Google Analytics and Adwords. Fluent in campaign analysis and reporting across all standard paid media KPIs. Well-versed in ad platform-specific creative and performance best practices Familiarity with marketing funnels + attribution analysis strong organizational and collaborative skills Effective communicator who enjoys cross-functional projects Thrives in environments that require a lot of context switching and managing multiple priorities Previous experience in copywriting and marketing content production is a plus strong project management and communication skills, localization experience is a plus Previous experience with Smartly, mParticle is a plus We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.   qualifications: Experience level: Minimum 3 years of experience Education: Bachelors   skills: Marketing Marketing   Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.