Paid Media Specialist
Content + Source + Freshness • 13 Feb 2026 • 95% confidence
Offer value
This role offers high value due to the strategic importance of digital marketing in today's market, competitive benefits, and growth in sustainability efforts.
- Strategically vital position in digital marketing for sustainability
- Competitive salary and benefits
- Collaboration with a dynamic, innovative team
- Requires bilingual proficiency and marketing experience
Pros
- Involvement in impactful marketing strategies for a leading electric vehicle brand
- Opportunity to work in a dynamic team contributing to sustainability
- Attractive benefits package including annual leave and allowances
Cons
- Requires fluency in French and English, limiting candidate pool
- High expectations on performance and ability to multitask
- Fast-paced environment that may lead to stress during peak periods
Who it's for
Mid to Senior level • On-site, in Courbevoie, France
Good fit
- Digital marketing specialists with programmatic experience
- Results-oriented individuals passionate about sustainability
- Team players who thrive in dynamic environments
Not recommended for
- Recent graduates with limited experience
- Individuals lacking language proficiency in French and English
- Those who prefer low-pressure roles with minimal responsibilities
Motivation fit
Key skills
About the job
About the department:
The Marketing Department within BYD France is responsible for developing and implementing tailored marketing strategies specific to drive France performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
The Role:
Key objectives and responsibilities:
- Plan and Implement digital programmatic and paid search plans and campaigns for France marketing team
- Optimise and report on all campaigns – sharing results with wider team
- Work with creative team to ensure best practice creative is used
- Assist with quarterly and annual planning of marketing budgets
Key results:
- Web traffic and leads driven by media campaigns
- Increasing engagement and performance of social media campaigns
- Improving brand awareness and image of BYD in the France Market
The Person:
This role will be focused on leading planning and delivery of programmatic trading and paid search for BYD France. The paid media specialist will deliver on planning, set up, delivery or programmatic media campaigns and paid search campaigns, including optimisation and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The team is responsible for both Brand, Performance and Tactical campaigns.
Your profile:
1. University Degree in Marketing, Sales, or commercial disciplines.
2. Effective and fluent communicator in French and English
3. Excellent Microsoft office skills.
4. Experience in programmatic media planning and execution of 360 campaigns.
5. Understanding of media market and key media owners & DSPs, Youtube, Quantcast, The Trade Desk
6. Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns
7. Customer-oriented mindset.
8. Excellent communications and interpersonal skills.
9. Able to prioritize and work proactively with efficient time management skills.
10. Resilient and open minded.
11. Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
12. Connected with our Mission and a more sustainable Future.
We offer:
• Performance and experience-based competitive remuneration.
• 25 days annual leave + additional holidays.
• Company phone and Commuting and meal allowance.
• Department & company-wide teambuilding events.
• An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
