Media Buyer
10 Oct 2025
Verified by Turrior
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
84 / 100
Offer value
Promising role with high responsibility in user acquisition amidst a dynamic iGaming environment, backed by considerable growth potential.
- Impactful role in user acquisition in a growing industry
- Focus on innovative ad platforms and strategies
- Requires solid experience in paid media campaigns
Pros
- Direct impact on user acquisition and revenue metrics
- Involvement with emerging platforms like TikTok
- Opportunity to shape and scale campaigns across diverse markets
Cons
- Requires adeptness with a variety of tracking tools and platforms
- High levels of competition for creative ads
- Performance-driven metrics can lead to stressful situations
Who it's for
Mid-Senior • Fully remote
Good fit
- Experienced media buyers in digital marketing
- Candidates with a passion for data-driven advertising
- Individuals aiming to work in the dynamic iGaming sector
Not recommended for
- Candidates without robust media buying experience
- Those preferring static or traditional marketing roles
- Individuals uninterested in numbers and analytics in marketing
Motivation fit
Desire to drive customer acquisition through innovative campaignsInterest in analyzing performance metrics for improvementWillingness to adapt to continuous changes in ad strategies
Key skills
Media buying and campaign optimizationData analysis and performance metrics understandingCreative problem solving and collaboration skills
Score: 84/100 AI verified analysis
About the job
About the Role
We are looking for a result-oriented and data-driven Media Buyer to join our growing iGaming team. You will be responsible for launching and optimising paid acquisition campaigns. This is a key role with a direct impact on user acquisition and ROI.
Employment Type: Full-time, Remote
Language: English (B1)
Key Responsibilities:
Campaign Strategy & Execution
- Plan, launch, and optimise media buying campaigns across platforms such as Meta (Facebook/Instagram), TikTok.
- Test new GEOs, offers, creatives, and funnels
- Scale profitable campaigns while maintaining positive ROI metrics (CPA/CPI/RevShare)
Creatives & Funnels
- Brief designers and copywriters to develop high-converting creatives and landing pages
- Run A/B tests on ads, pre-landers, and CTAs
- Monitor performance and proactively rotate creatives to avoid ad fatigue
Analytics & Optimization
- Analyse campaign performance daily across multiple KPIs: CTR, CR, ROI, CAC, LTV
- Adjust bids, budgets, and targeting based on data
- Use tracking platforms (e.g., Voluum, RedTrack, Bemob, Keitaro) to manage and attribute traffic
Collaboration
- Coordinate with product, CRM, and analytics teams to align user acquisition with retention and monetisation goals
- Provide insights on traffic quality, fraud detection, and new testing opportunities
- Stay up to date with ad policies, platform changes, and compliance (especially in iGaming-restricted GEOs)
Requirements
- 2+ years of hands-on media buying experience (at least one platform: Facebook, TikTok)
- Solid understanding of performance marketing and attribution models
- Proven ability to manage large budgets and deliver profitable results
- Experience in iGaming, betting and gambling is a strong advantage
- Comfortable working with numbers, spreadsheets, and tracking tools
Nice to Have
- Experience with anti-fraud tools and traffic quality control
- Experience working in high-paced, international remote teams
