Marketing Specialist
About the job
Marketing Specialist | CRM + Campaigns | Sports & Entertainment
About the Role
We’re looking for a Marketing Specialist who’s commercially minded, super organised, and ahead of the curve when it comes to AI (well beyond just ChatGPT).
This is a hands-on, proactive role where you’ll own national campaign execution, manage the CRM (ActiveCampaign), and deliver sales-driven marketing initiatives that fuel growth. You’ll work closely with franchise partners to bring campaigns to life locally, support sales teams with targeted marketing, and use your AI expertise to make marketing smarter, faster, and more effective.
Our client is a market leader in sports entertainment — fun, creative, and serious about pushing boundaries with AI and new tech.
What You’ll Do
- Deliver end-to-end campaigns across EDMs, in-venue, sponsorships & activations.
- Own CRM (ActiveCampaign) — build, schedule, report and optimise customer campaigns.
- Partner with sales to create targeted campaigns and materials that drive growth.
- Support franchise partners to roll out national and local campaigns successfully.
- Analyse campaign/CRM performance and make smart, data-driven recommendations.
- Use your advanced AI know-how to plan, create, deliver and optimise campaigns.
- Collaborate closely with PR, digital and brand teams to ensure marketing impact.
Who We’re Looking For
- A campaign pro who thrives on taking projects from concept to rollout.
- Highly AI-literate — already using AI platforms to sharpen and accelerate marketing.
- Skilled in CRM.
- Commercially minded — always thinking about how marketing drives sales and results.
- A confident communicator who builds strong relationships with stakeholders.
- Organised, proactive and detail-focused — you juggle multiple projects with ease.
Why You’ll Love This Role 🎉
- Work with a fast-growing national brand in sports & entertainment.
- Be part of a supportive, collaborative marketing team that genuinely loves what they do.
- Make an impact — work on national campaigns that shape the customer experience across Australia.
- Innovation at the core — you’ll be encouraged to experiment with AI, tech and bold new ideas.
- Perks & culture — flexible working, national events, team lunches, discounts at venues, and a workplace that’s big on fun as well as results.
- Career growth — the chance to shape a growing franchise brand and level up your skills.
Qualifications
- 1–3 years’ marketing experience
- Degree in Marketing (or related field)
- Excellent writing & communication skills
Apply Now
If you’re excited by the chance to grow your career in a leading sports entertainment brand, we’d love to hear from you.
