Marketing Operations Manager
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
Offer value
This role presents a unique opportunity to shape marketing strategies with a strong emphasis on AI integration and operational prowess.
- Significant opportunity to integrate AI with marketing operations
- Creative and analytical role with direct impact
- Strong growth potential within innovative context
- Requires versatile skillset across marketing functions
Pros
- Leverage AI to optimize marketing functions
- Creative environment with collaborative team dynamics
- Direct impact on marketing effectiveness and efficiency
Cons
- Requires broad skills in both marketing and data analysis
- Fast-paced environment may lead to stress
- Initial tasks may involve less creative work
Who it's for
Mid-level / Senior • Hybrid / flexible working conditions
Good fit
- Data-driven marketing professionals
- Candidates enthusiastic about AI technologies
- Individuals eager to shape marketing strategies in dynamic teams
Not recommended for
- Entry-level applicants with limited experience
- Those exclusively seeking creative roles
- Individuals who require rigid structure in workflows
Motivation fit
Key skills
About the job
About Sensei: Sensei is revolutionising the retail and technology sectors with innovative solutions. We've built the technology to digitise physical stores and power them with the most advanced AI and computer-vision technology in a reliable, cost-effective, and privacy-driven platform to enhance the retail business and build the best shopping experience!
We work with some of the best retailers and distinguish ourselves by creating a technology that welcomes all buyers, using all forms of payment with real-time baskets.
About Your Team: Sensei’s dynamic Marketing Team is a highly creative and data-driven group that brings our brand, products, and technology to life. We combine storytelling, strategy, and automation to showcase Sensei’s innovation in retail tech. The team’s mission is to make marketing smarter, faster, and more impactful — building scalable systems and processes that connect creativity with performance. Working closely with Growth, Sales, Product, and Operations, we foster a collaborative environment where creativity meets analytics, and every campaign is designed to deliver measurable business value. From AI-powered content creation to multichannel activation, the Marketing Team drives awareness, engagement, and growth across all touchpoints.
How Can You Help? We’re looking for a Marketing Operations Manager who combines analytical rigour with operational excellence — someone who can make marketing smarter, more measurable, and more effective. You’ll be part of a highly creative marketing team, collaborating closely with designers, storytellers, and content creators — but you’ll also bring the structure, data, and practicality that keep everything on track. This is a hands-on, data-driven, and operational role at the heart of Sensei’s marketing function. You’ll ensure campaigns, processes, and tools run efficiently and deliver clear business impact — while also leading the integration of AI and automation into marketing workflows.
You’ll work closely with cross-functional teams to identify high-impact opportunities where AI and automation can reduce manual work, streamline processes, and increase speed to market. From automating content creation (videos, animations, images, articles, and business cases) to optimizing email personalization and outbound efforts, you’ll help make marketing not only smarter but faster.
You won’t just ideate — you’ll prototype AI agents, design and run pilots and UATs, and translate marketing pain points into AI-enabled solutions that actually work and scale. You’ll also refine internal review cycles, eliminate repetitive workflows, and bring rigor and clarity to inbound and outbound programs.
Daily at Sensei, you will:
Marketing Operations & Analytics
- Build and maintain dashboards and reports to track marketing performance, ROI, and lead flow.
- Define, measure, and analyse key marketing metrics to support business decisions.
- Ensure data accuracy and alignment across marketing stack: automation, and analytics tools.
- Translate performance insights into actionable recommendations for the team and leadership.
- Collaborate with Growth Ops, Sales, Product and Operations to improve data flow, tracking, and reporting consistency.
Martech Implementation, AI & Process Optimisation
- Own, implement and manage the marketing tech stack (eg. HubSpot or similar, GA4, LinkedIn Campaign Manager, CMS, etc.).
- Integrate and automate workflows to improve efficiency and visibility across channels.
- Identify and implement AI solutions to accelerate marketing — from content generation to reporting.
- Prototype and test AI agents, run pilots and user acceptance tests (UATs), and scale successful use cases.
- Explore and experiment with low-code/no-code tools to optimize repetitive tasks.
- Act as an internal evangelist for AI adoption, documenting learnings and best practices.
Campaign & Project Execution
- Coordinate and support the execution of integrated campaigns across physical, digital, email, and social channels.
- Manage campaign workflows, segmentation, testing, and automation.
- Oversee timelines, deliverables, and post-campaign reporting.
- Continuously identify opportunities to improve how campaigns are planned, launched, and measured.
Copywriting & Social Media
- Support the creation of short-form copy for campaigns, newsletters, and social posts.
- Manage Sensei’s social media presence (especially LinkedIn), from planning and posting to engagement and reporting.
- Use AI tools to streamline social content creation, publication, and reporting.
- Collaborate with creatives and leadership to ensure messaging aligns with business goals.
You Will Bring to the Table:
- 6+ years of experience in marketing operations, campaign management, or generalist marketing (preferably in B2B tech or SaaS).
- Strong analytical and business-driven mindset — you use data to make decisions and optimize performance.
- Hands-on experience with marketing automation, CRM systems, and analytics tools.
- Demonstrated experience using AI to automate marketing workflows or improve GTM processes.
- Curious and proactive about testing and implementing AI and emerging marketing technologies.
- Excellent copywriting and communication skills in English and Portuguese.
- Comfortable working closely with creatives — you value creativity but bring operational clarity and realism.
- Organised, detail-oriented, and able to balance multiple projects in a fast-paced startup environment.
- Hands-on mindset, curious and not afraid to test things.
- Experience in retail technology, AI, or computer vision sectors (is a great plus).
- Familiarity with performance marketing, SEO, or content analytics (is a great plus).
- Experience managing agencies, freelancers, or cross-functional projects (is a great plus).
- Knowledge of low-code/no-code automation tools (Zapier, Make, Airtable, etc.) is a great plus.
- Start-up exposure is a plus.
What's in it for You:
- Collaborate with outstanding people, enhance your skill set, and make a meaningful contribution to the world.
- Competitive salary
- Meal card
- Flexible benefits package, be it a gym membership, the monthly fee of your child’s kindergarten, or an investment for retirement – the choice is yours!
- Health Insurance
- Hybrid Working Model
- 5 extra days off per year on top of 22 statutory leave days: Your Birthday, Carnival Day, Christmas Eve, and 2 Health-Focus Days
- This is the most exciting time to join Sensei, and you'll have direct input and influence on the direction we take.
