Marketing Manager
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
Moderate value due to the significant responsibility in a growing market, combined with potential for innovation and career growth in iGaming.
- Lead marketing initiatives in the growing iGaming field.
- Flexible hybrid work arrangement available.
- Potential to shape marketing strategies significantly.
- Regulatory challenges may require navigating complexities.
Pros
- Involvement in a rapidly growing and innovative iGaming industry.
- Opportunity to shape marketing strategies from the ground up.
- Flexible work arrangements with a hybrid model.
Cons
- Regulatory complexities in iGaming may pose challenges.
- Potentially high-pressure role due to performance-based metrics.
- Uncertain job stability in a competitive market.
Who it's for
Mid-level • Hybrid
Good fit
- Marketing professionals with digital expertise.
- Analytical thinkers who can leverage data.
- Individuals keen on shaping a fast-growing brand.
Not recommended for
- New graduates lacking real-world marketing experience.
- Those looking for fully remote and traditional roles.
- Candidates uninterested in navigating regulatory frameworks.
Motivation fit
Key skills
About the job
Marketing Manager
Location: Hybrid (1-2 times a week in office)
About Maverick Games
Maverick Games is an Ontario-licensed iGaming operator offering both an online casino and sportsbook experience. We’re a fast-growing, data-driven team that combines player-first product design with high-impact marketing. As part of a lean but ambitious team, you will lead and execute marketing strategies that drive acquisition, engagement, retention, and brand growth across multiple verticals.
Role Overview
We are seeking a strategic and hands-on Marketing Manager who will own the full marketing lifecycle: from brand positioning, media planning, and partner / affiliate strategy, to campaign execution, performance measurement and optimization. You’ll work across performance (paid & organic), retention/CRM, creative strategy, and partner/affiliate marketing — all with a strong orientation to the iGaming market, regulatory compliance, and fast-moving digital channels.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business goals: player acquisition, deposit/active user growth, retention, brand awareness, lifetime value (LTV).
- Plan, execute and optimise multi-channel campaigns (digital / paid search, display, social, influencer, affiliates/partners, email/CRM, on-site/promotions).
- Own the marketing budget: propose, implement, monitor and report on spend, ROI, CPA, lifetime value, and conversion metrics.
- Build and manage affiliate/partner programmes: recruit, negotiate, and optimise affiliate/partner relationships and offers.
- Set and track KPIs such as traffic volumes, registrations, first deposits, conversion rates, deposit/withdrawal trends, ARPU, churn, retention, ROI.
- Collaborate with the design, product, operations, compliance and data teams to ensure marketing creative, offers, promotions and tracking are aligned and performant.
- Ensure all marketing and promotional activity is fully compliant with Ontario (and any relevant) gaming regulations and internal policy.
- Conduct market research and competitor analysis: monitor competitive activity in the iGaming space, identify trends and opportunities, and adapt tactics accordingly.
- Lead promotional and campaign planning (e.g., tournaments, seasonal offers, VIP programmes) to drive engagement and retention.
- Present regular performance reports to senior leadership, with insights, learnings, and proposed action plans.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 4+ years of experience in marketing roles, ideally in iGaming, online gambling, gaming, or other digital entertainment/fintech sectors.
- Proven track record of driving acquisition and retention for digital/online businesses (bonus: experience in regulated markets).
- Strong analytical mindset: comfortable working with data, tracking campaign performance, optimising spend, interpreting metrics like CPA, ROI, LTV, churn.
- Deep knowledge of digital marketing channels (paid search, display, social, affiliates, CRM) and best-practices.
- Excellent communication and collaboration skills; you’ll be working cross-functionally and presenting to leadership.
- Self-starter, able to operate in a fast-paced, lean environment where priorities can shift.
- Understanding of regulatory environment in gaming is a strong plus (compliance with advertising-standards, jurisdiction constraints).
Nice-to-Have
- Experience specifically within the iGaming or sportsbook industry (Canada or international).
- Prior experience managing affiliate or partner marketing programmes in gaming.
- Experience with CRM/retention tools and lifecycle marketing strategies (welcome offers, re-engagement, VIP programs).
- Creative mindset — able to innovate offers, promotions, campaigns that stand out in the gaming market.
- Experience working in a hybrid/remote environment, or in a start-up/scale-up context.
What We Offer
- Competitive salary and performance-based incentive scheme.
- Flexibility to work remote/hybrid from Ontario (or with strong alignment to the team/time-zone).
- Opportunity to significantly shape the marketing function at an operator building from the ground up.
- Close collaboration with senior leadership, product, data, finance, operations — high visibility role with real impact.
- A dynamic, entrepreneurial culture where ideas matter and execution is valued.
