Director, Ad Product Marketing
21 Oct 2025
New York, NY, USA
Verified by Turrior
Content + Source + Freshness • 15 Dec 2025 • 95% confidence
88 / 100
Offer value
High value due to strategic leadership role influencing advertising solutions and substantial impact on market strategies.
- Lead advertising innovations in a top-tier media company
- Develop narratives that drive market impact
- Requires significant leadership experience in relevant fields
Pros
- Central role in marketing innovations for a leading media company
- Extensive collaboration across departments fosters strong influence
- Progressive approach to digital advertising solutions
Cons
- Requires top-tier experience in advertising and marketing (10+ years)
- High expectations for strategic vision and execution
- Potential for significant workload given the department’s objectives
Who it's for
Senior / Executive • On-site in New York, NY
Good fit
- Experienced marketing professionals in advertising
- Leaders skilled in strategic market positioning
- Individuals eager to innovate within the media landscape
Not recommended for
- Entry-level candidates
- Those uncomfortable with rapidly changing environments
- Professionals seeking remote or flexible work arrangements
Motivation fit
Desire to lead in marketing innovationInterest in understanding and shaping market narrativesPassion for video and digital advertising advancements
Key skills
Advertising strategySales enablementMarket analysis and competitive intelligenceStrong narrative development capabilities
Score: 88/100 AI verified analysis
About the job
The Director of Ad Product Marketing sits at the intersection of marketing, product, and sales — defining how Bloomberg Media’s advertising solutions are positioned, packaged, and brought to market. This role ensures that our commercial storytelling, product strategy, and client value proposition are seamlessly aligned, empowering sales teams to engage clients with confidence and transparency.
This leader will play a pivotal role in crafting the narrative for Bloomberg Media’s rapidly growing video ecosystem — spanning linear, digital video, streaming, and OTT — ensuring that our premium content and technology solutions deliver measurable impact for advertisers. The ideal candidate combines strategic vision with deep expertise in video advertising, a proficiency in B2B marketing, and a passion for translating innovation into business growth.
Key Responsibilities
- Go-to-Market Strategy
- Lead go-to-market strategy for new and evolving advertising products, with a focus on video, streaming, and OTT solutions.
- Ensure product market fit through a deep knowledge of the needs of video ad buyers.
- Define positioning, messaging, and narratives that articulate Bloomberg’s differentiated value in video and cross-platform advertising.
- Partner with Product and Commercial Strategy to prioritize innovation opportunities and ensure readiness for global market rollout.
Sales Enablement and Packaging
- Build compelling product narratives and sales materials that simplify sophisticated capabilities and highlight measurable outcomes — including one-sheets, playbooks, and case studies.
- Training programs in partnership with global sales and enablement leadership to ensure consistent messaging and adoption across markets and formats.
- Translate performance insights, client feedback, and competitive intelligence into product refinements and go-to-market optimization.
Market and Competitive Intelligence
- Lead analysis of trends in streaming, connected TV, and digital video advertising, identifying emerging technologies and new monetization models.
- Maintain a deep understanding of the competitive landscape to advise product strategy and differentiation.
- Collaborate with Insights & Research to harness Bloomberg’s proprietary data and audience understanding to drive commercial advantage.
Cross-Functional Leadership
- Serve as a connector across Product, Marketing, Sales, Operations, and Editorial teams, ensuring strategic alignment and detailed execution.
- Champion a culture of innovation, data-driven storytelling, and commercial excellence across the organization.
Qualifications
- 10+ years of experience in advertising, marketing strategy, or product marketing within a media, technology, or advertising platform environment.
- Proven ability to translate media capabilities into market narratives and sales enablement programs that drive revenue growth.
- Strong understanding of digital advertising ecosystems, ad tech infrastructure, and data-driven marketing.
- Outstanding storytelling, writing, and presentation skills — with a track record of influencing senior internal and client partners.
- Analytical perspective with the ability to use research, trends, and performance insights to develop strategic decisions.
- Collaborative leadership style, comfortable navigating complexity and driving alignment across global teams.
Preferred Experience
- Background in B2B media, enterprise advertising platforms, or premium video streaming environments.
- Experience working with financial, technology, or professional services advertisers
