Digital Marketing Manager
15 Oct 2025
Europe
Verified by Turrior
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
83 / 100
Offer value
Strong value score as the role combines technical skills with creativity in a fast-growing fintech environment, with an emphasis on data-driven decisions.
- Creative role in a growing fintech marketing team
- Integration of B2C practices into B2B marketing
- Manage impactful digital campaigns across platforms
Pros
- Dynamic role with the potential for high impact on digital marketing
- Opportunity to introduce B2C strategies into B2B frameworks
- Involvement with modern digital marketing channels and practices
Cons
- Expectations for measurable results may add pressure
- Potential for a workload that varies seasonally
- Less clarity on long-term career progression paths
Who it's for
Mid to Senior • Hybrid
Good fit
- Digital marketing professionals with analytical skills
- Creative thinkers eager to test new strategies
- Individuals wanting to thrive in a fast-paced environment
Not recommended for
- Beginners in digital marketing roles
- Candidates who prefer traditional marketing methods
- Those uncomfortable with data and analytics
Motivation fit
Desire to implement innovative marketing tacticsEagerness to see direct results from campaignsStrong inclination towards continuous learning and adaptation
Key skills
Campaign management across multiple digital platformsWebsite optimization for conversionsPerformance metrics analysis and reporting
Score: 83/100 AI verified analysis
About the job
Tuum is a next-generation banking platform. We enable fintech and banks to rapidly offer seamless and tailored financial services to their customers. Our core banking platform is revolutionising the financial services industry. The platform is API-based, consisting of flexible and independent modules covering all retail and business banking capabilities for quick and easy integration.
Launched in 2019, Tuum is headquartered in Tallinn and is backed by investors including BlackFin Capital Partners, Karma Ventures, Portage Ventures, and CommerzVentures.
We’re looking for a Digital Marketing Manager who combines strong technical skills in digital marketing with a creative mindset and a curiosity for data. You’ll take ownership of Tuum’s digital channels, managing campaigns across LinkedIn, X, search, and other digital platforms to build awareness and generate demand.
You’ll join a growing in-house marketing team and work closely with our Head of Marketing to bring B2C-level execution and innovation into a B2B fintech environment. This is a hands-on role for someone who enjoys experimentation, knows how to translate insight into action, and wants to see measurable results from their work.
Key responsibilities
- Plan, execute, and optimise digital campaigns across paid social (LinkedIn, X), search, and display to drive awareness, engagement, and pipeline growth.
- Manage and refine Tuum’s website and landing pages to improve conversion rates and user experience.
- Collaborate with content, design, and product marketing to ensure digital campaigns align with brand and messaging.
- Own performance marketing analytics: track metrics, manage dashboards, and report on ROI.
- Bring fresh, data-driven ideas from B2C and e-commerce marketing to enhance our digital approach.
- Support campaign automation, lead nurturing, and audience segmentation in our CRM and marketing automation tools.
- Test and scale new channels, formats, and creative approaches.
- Partner with sales and marketing colleagues to ensure campaigns deliver qualified leads and meaningful business impact.
Our expectations
- 3–6 years of experience in digital marketing, ideally with a mix of B2C/e-commerce and B2B or SaaS experience.
- Hands-on expertise with LinkedIn Ads, Google Ads, and social media advertising.
- Familiar with CRM and marketing automation tools (e.g. HubSpot, Salesforce, or similar).
- Comfortable with analytics and reporting — you can extract insights from data and act on them.
- Strong understanding of website optimisation, tracking, and conversion techniques.
- Creative, curious, and eager to experiment with new digital formats and tactics.
- Excellent communication skills and a collaborative working style.
What we offer
- A key role in a growing marketing team shaping the future of Tuum’s go-to-market.
- The opportunity to introduce modern, data-driven digital practices in a fast-moving fintech environment.
- Room to grow your skills and career as the company expands internationally.
- Competitive compensation and benefits.
- A culture that values initiative, learning, and creativity.
We are an equal opportunity employer and value diversity at our company. We actively hire for cultural growth and welcome people of all ages, backgrounds and value people who take a journey unique to them. Equality, diversity and inclusion are our priority and we are committed to ensuring all job applicants are treated equally. All applicants will be treated fairly and will be considered for employment without discrimination because of ethnicity, race, religion or belief, gender, sexual orientation, gender identity or gender reassignment, family or parental status, pregnancy or maternity, marital or civil partner status, national origin, age, veteran, neurodiversity status or disability status.
