CRM Manager
Content + Source + Freshness • 13 Dec 2025 • 95% confidence
Offer value
Management role in CRM offers engagement with diverse marketing campaigns, but requires a specific skill set that might limit candidate pool.
- Opportunity to work in a successful gaming brand
- Requires specific marketing experience
- Dynamic hybrid work environment
Pros
- Involvement with a successful casino gaming brand
- Development of marketing expertise in a competitive field
- Opportunity for collaboration across global teams
Cons
- Requires background in B2C marketing which may narrow applicant scope
- Intensive data analysis expectations may deter some candidates
- High competition for analytics-focused roles
Who it's for
Mid-level • Hybrid – onsite and remote
Good fit
- Experienced CRM and marketing professionals
- Candidates interested in gaming industry dynamics
- Collaborators keen on engagement strategies
Not recommended for
- Entry-level candidates or new graduates
- Those not experienced in customer engagement roles
- Individuals seeking purely remote positions
Motivation fit
Key skills
About the job
Scopely is looking for a CRM Manager to join our Casino team in Bengaluru hub on a hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
With 30M+ downloads, GSN Casino is home to slots, bingo, cards, and more! Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others.
What you will do
- Partner closely with the Product Performance teams to create engaging marketing campaigns that drive retention and conversion
- Collaborate with and support product managers on initiatives to enhance player retention
- Design end-to-end campaigns — write content for daily campaigns promoting Monetisation and Product team initiatives
- Create art requests for campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure effective execution and implementation
- Manage marketing systems — Build campaigns and schedule them via various marketing systems
- Conduct regular A/B testing on subject lines, content, and creatives, and optimise based on results
- Read and analyse reports on a daily basis to inform campaign decisions
What we are looking for
- 2+ years of work experience in a B2C company, in marketing or product roles
- Strong English written and verbal communication skills
- Excellent interpersonal and collaboration skills
- High levels of creativity, drive, and a strong data orientation
- A passion for conflict resolution and problem solving
- Ability to analyse raw data and draw actionable insights
- Creativity and the confidence to share and discuss new ideas
- A positive, proactive, curious, and independent mindset
At Scopely, we create games for everyone—and we want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us and embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com
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