Content Marketer

oin the PlanMember Team! PlanMember Financial Corporation is a financial services firm with a national footprint, and headquarters in Carpinteria, on the beautiful Central Coast of California. Serving the public sector for over 25 years, PlanMember has been a top ranked fee-based broker-dealer since 2004, ranked #4 in new plans added and #8 for all K-12 plans. PlanMember’s unique membership model helps employees achieve their retirement goals by providing institutional-level investing solutions and delivering exceptional service and support to both employees and their employers. PlanMember’s mission is to make a positive difference for our Partners, PlanMembers and Employees, every day. To accomplish this, we’re looking for highly motivated candidates to join our growing team.   Job Summary: PlanMember is seeking an experience content marketer who will work collaboratively as part of our Marketing team to produce content across multiple digital channels. This position requires experience implementing best practices of content marketing strategy, writing and editing for web, email, social, PPC and organic efforts that drive specific results. The person in this position also works collaboratively with subject matter experts throughout the firm, cultivating a deep understanding of both PlanMember’s unique value propositions and distribution channels to drive leads, engagement and conversion.   Competencies Required Develop content across digital marketing channels including web, social, email marketing, PPC, and video Implement strategies that drive content performance toward specific goals; adjust and optimize content to align with lead generation and engagement KPIs Cultivate a deep understanding of PlanMember’s target audiences, competitive landscape, and content marketing trends Work collaboratively with multiple internal teams and distribution partners to develop content that aligns with PlanMember’s brand, unique value propositions, and prospect personas Work with PlanMember’s Digital Marketing Manager, Creative Services and VP Communications to develop content that drives engagement and conversion Work with Creative Services in the use of graphic assets and to ensure brand consistency Ensure steady cadence of digital content and client engagement campaign calendar Provide editing and feedback to contributing subject matter expert writers Analyze and optimize existing content across channels   Knowledge, Skills and Abilities Experience in developing content for with digital marketing channels including PPC, email marketing, SEO, SEM, social, web and video Excellent copywriting skills with the ability to take complex information and distill it down to a clear, understandable narrative Possess an eagerness to learn, a positive outlook, and a natural curiosity to keep learning Great written and oral communication skills with the ability to motivate and work well with a variety of personalities Self-motivated with a “get it done” attitude. Proactive personality with a strong work ethic. Highly organized and detail-oriented with strong project planning and management skills; ability to multi-task, and meet deadlines in a high-energy environment Ability to work with multiple teams including marketing communications, creative services, compliance, sales, operations, investments and product development personnel Experience of MS Word, MS Excel, PowerPoint, Dreamweaver and WordPress Conversant in HTML and other web-based tools such as Wrike, Microsoft Teams, and Hootsuite   Qualifications • Bachelor's degree in marketing, journalism, English or related field • A minimum of 2 years in a similar role in marketing or communications required • Prior experience in digital content marketing or campaign management (B2B, B2C) • Experience managing marketing campaigns across various channels and buyer stages • Working knowledge of CRM and/or marketing automation platforms a plus • Proficiency with Google Analytics and social media analytics • Excellent command of the English language • Writing, copy editing, and proofreading experience • Excellent written and verbal communication • Data-driven and highly analytical