Content Marketer
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
Offer value
Medium-high value due to the innovative focus of the company, substantial opportunities for creative output, and a collaborative working environment.
- Opportunity to lead content creation in a growing sector
- Engagement in a collaborative team-focused environment
- Scope for creative expression in content strategy
Pros
- Opportunity to shape content strategy in an insurtech startup
- Collaborative cross-functional work environment
- Hybrid work setup with regular team engagement
Cons
- Limited salary details might signal uncertainty
- Expectations for performance metrics can be high
- Potential for a broad workload may lead to work-life balance challenges
Who it's for
Mid-level • Hybrid
Good fit
- Mid-level content marketers looking to innovate
- Candidates passionate about insurtech
- Individuals who thrive in hybrid work environments
Not recommended for
- Beginners with no content marketing experience
- Those seeking strictly remote roles
- Candidates who dislike hands-on creative work
Motivation fit
Key skills
About the job
About Us
Cachet is redefining insurance for the platform economy. Our technology and services are making insurance fairer and more flexible. We help platforms and insurers work better together by offering tools that enable trust, simplicity, and control.
Role Summary:
Own and operate Cachet’s content engine across formats, channels, and teams. This is a hands-on creative role for a multidisciplinary marketer ready to lead, write, and produce high-quality content that tells our story and supports business goals.
The Role:
We’re hiring a Content Marketer to lead our content strategy and production. You’ll own the content calendar, write original pieces, and collaborate on assets that drive brand visibility, customer trust, and marketing effectiveness.
This role suits someone who’s comfortable switching between strategy and execution, long-form and short-form, writing and light design. You’ll report to the CMO and collaborate across Product, Sales, and external teams.
What You’ll Do
Content Strategy & Ownership
- Own the Cachet content calendar across blog, web, social, and email
- Ensure alignment with brand tone, positioning, and campaign goals
- Manage production end-to-end from ideation to publishing
- Track and analyze performance across formats and channels (traffic, engagement, SEO)
- Recommend updates or new formats based on trends and performance data
Multi-Format Content Creation
- Write clear, engaging content: blog posts, landing pages, social copy, emails
- Produce or adapt supporting visuals (e.g. social graphics, one-pagers, decks)
- Collaborate with design or agency partners for higher-quality creative
Support for Campaigns & Brand Awareness
- Develop content for product launches, PR, partnerships, and conferences
- Support Sales with tailored materials (e.g. decks, case studies, product one-pagers)
- Keep our website content fresh and relevant; liaise with dev/design on updates
What We’re Looking For
- 2-6 years of experience in content marketing, communications, or editorial roles
- Excellent writing and editing skills across long- and short-form formats
- Experience managing a content calendar and cross-channel content strategy
- Basic design and visual content skills (e.g. Canva, Figma, templates)
- Familiarity with SEO basics, CMS tools, and performance metrics
- Comfortable working independently and cross-functionally
Nice to Have
- Experience in fintech, mobility, insurance, or platform-based businesses
- Familiarity with HubSpot, Notion, Google Analytics, or similar tools
- Experience supporting B2B brand or product marketing
- A portfolio of writing samples and light creative work
Work Setup
This is a hybrid role. Our HQ is in Tallinn, where the team works together regularly each week. Remote work is welcome, but we expect monthly in-person collaboration in Tallinn to stay connected and aligned. English is our working language, and EU work authorization is required.
