Brand Marketing Manager
Content + Source + Freshness • 13 Dec 2025 • 95% confidence
Offer value
Medium value position at Freight Tiger focusing on brand marketing in the logistics tech space, with a competitive but lower salary range.
- Competitive salary range with potential for bonuses
- Opportunity to innovate in brand marketing within logistics
- Focus on hands-on execution and team collaboration
Pros
- Opportunity to shape brand presence in a growing logistics sector
- Emphasis on storytelling may attract creative professionals
- Collaborative environment with multiple internal teams
Cons
- Lower salary can deter top-tier talent
- Requires comprehensive content marketing experience
- Limited company recognition compared to larger brands
Who it's for
Mid-Level • On-site / Remote options
Good fit
- Mid-level marketers looking to grow in logistics
- Creative storytellers interested in brand development
- Professionals who enjoy dynamic team environments
Not recommended for
- Entry-level candidates without brand marketing experience
- Individuals who prefer established, recognized brands
- Job seekers looking for high salary offers
Motivation fit
Key skills
About the job
Our Growth Plans
We process close to 4% of India’s freight today. We aim to scale this to 20% by 2028. With this visibility into logistics, we are building powerful software, a trusted freight marketplace, and embedded finance solutions to reach 100M USD in revenue by 2028 .
We are the largest road freight technology platform in the country. Our brand story is just getting started.
About The Role
We are looking for a brand-first marketer who can elevate Freight Tiger’s presence in the logistics and enterprise supply chain ecosystem. This is a hands-on role where you will be responsible for creating high-quality content, strengthening brand positioning, and driving strong storytelling across our digital and customer-facing channels.
You will collaborate closely with product, sales, design, and leadership teams to ensure every touchpoint communicates value with clarity, confidence, and consistency. Execution support is available through design partners and external agencies.
Key Responsibilities
Brand Strategy and Messaging
- Strengthen and evolve Freight Tiger’s positioning and voice
- Translate product value-prop and market insights into messaging that resonates with enterprise audiences
Content Development
- Create and manage content across website, blogs, case studies, email, and social channels
- Interview internal and external stakeholders to build compelling narratives
- Maintain a strong editorial calendar aligned to business priorities
Digital Brand Experience
- Own LinkedIn channel communication for brand, product, and leadership
- Develop content for email and WhatsApp engagement campaigns
- Optimize website content for relevance and clarity
Customer Advocacy
- Build proof assets including customer stories and testimonials
- Work with account teams to identify storytelling opportunities
Events and Brand Experiences
- Support branded experiences including conferences, roundtables, webinars
- Ensure event messaging and content reflect brand positioning
Internal Enablement
- Enable sales and customer teams with decks, messaging guides, and brand assets
- Ensure consistency in how FT is represented across touchpoints
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- MBA or PGDM in Marketing or Digital Marketing is a strong advantage
- 5–7 years of B2B marketing experience in SaaS, Logistics-tech or technology-led environments
- Strong writing and storytelling skills with content samples to showcase work
- Understanding of email and WhatsApp content engagement
- Familiarity with CRM and content publishing tools such as HubSpot, Marketo, Zoho CRM, CMS platforms
- Basic understanding of analytics to improve content effectiveness
- Familiarity with Canva, Adobe Suite, or Figma for content and collateral creation is a plus
- Excellent verbal communication, collaboration, and project management skills
