VP of Marketing

• Guide the new product ideation process in partnership with the VP of Product Development and the Director of Product Marketing, overseeing research, concepting, positioning, and portfolio fit to validate and bring new products to market.
• Lead and develop product marketing communications, working with internal teams to set, launch and maintain the strategic narrative for each product ensuring consistent messaging across all channels (website, retailer sites, training guides, POS, etc.).
• Oversee the creation of guides, resources, and processes that enable the team to craft product marketing copy and ensure its consistent, correct usage across all channels.
• Partner with the Co-Founder/CMO in developing each year’s marketing objectives and communications framework; ensuring the entire company is clear on the strategy and timeline for each year.
• Partner with our PR agency to lead and execute Vacation’s PR strategy.
• Define and guide the influencer marketing and community management strategy; managing internal and external teams to execute.
• Lead the development and execution of Vacation’s partnerships and events strategy; managing internal and external teams to implement.
• Oversee the Marketing Ops team responsible for producing all marketing materials and events ensuring projects are delivered on time, on budget, and in coordination with inter-departmental teams.
• Manage the marketing department; stewarding execution through your direct reports and agencies.
• Lead, hire, and develop top marketing talent, fostering a culture of creativity, strategic thinking, collaboration and efficiency.
• Participate in executive-level planning and decision-making for the company as a whole, as well as in the optimization of interdepartmental processes.
• Lead marketing presentations to various internal and external stakeholders.
• Own the Marketing P&L, setting and managing the marketing department budget with the Director of Marketing Operations.
• Develop, implement and continuously optimize department processes to effectively deliver on marketing tasks and objectives.

Requirements

• Bachelor’s degree in a related field
• Minimum 10+ years marketing experience in a senior position; ideally in a beauty business
• Extreme attention to detail and organizational skills
• Direct experience managing and scaling teams of 5 or more people
• Proven track record of performance and growth
• You’re excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen!

🔍 ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• product marketing
• marketing communications
• influencer marketing
• community management
• marketing operations
• budget management
• strategic planning
• project management
• copywriting
• event management

Soft Skills

• leadership
• organizational skills
• attention to detail
• strategic thinking
• collaboration
• creativity
• communication
• team management
• problem-solving
• interdepartmental coordination

Certifications & Qualifications

• Bachelor’s degree