Sr Product Marketing Manager
Content + Source + Freshness • 17 Dec 2025 • 95% confidence
Offer value
High value due to diverse responsibilities, strong market demand for marketing skills, and the opportunity to impact product strategy significantly.
- Lead product marketing strategies in the utility sector.
- Collaborate with various teams to generate leads and enhance awareness.
- Significant growth opportunities with a stable company.
- Requires extensive marketing experience for success.
Pros
- Chance to shape product marketing strategies across a range of technologies.
- Stable working environment in a well-established company.
- Engagement with cross-functional teams offers rich learning experiences.
Cons
- Requires extensive experience in product marketing.
- Role may involve significant travel for events and meetings.
- Pressure to achieve tangible results in a competitive market.
Who it's for
Senior Level • Hybrid
Good fit
- Experienced product marketers seeking a leadership role.
- Creative professionals with a focus on technical products.
- Candidates ready to drive results in a competitive landscape.
Not recommended for
- Less experienced candidates without relevant industry knowledge.
- Individuals who prefer working independently.
- Those uncomfortable with frequent travel.
Motivation fit
Key skills
About the job
Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.
As a Sr. Product Marketing Manager in Devices at Itron, you will drive the strategic planning, implementation, management, and performance of multiple product marketing campaigns and Go-To-Market initiatives across the Heat & Allocation lines of business.
This is a cross-functional role, and the successful candidate will interact directly with product managers, product marketing, corporate marketing, sales teams and industry partners to develop and execute tactical and strategic plans to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron’s solutions.
Culturally, we are looking for a creative, detail-oriented self-starter with a “roll-up-the-sleeves” mindset. This is a highly visible and collaborative role and we’re looking for the proven ability to plan, drive and execute multi-faceted projects to completion as both a leader and active contributor.
Scope & Responsibilities
Drive marketing program and campaign planning, execution, and management for multiple Heat & Allocation line of business initiatives.
Support product management in the development and execution of global and regional go-to-market (GTM) initiatives. Includes working with product management to drive the development of value proposition, market segmentation, competitive analysis, pricing, collateral, sales tools, training, etc. in preparation for solution launch.
Develop compelling and differentiated market positioning and messaging.
Help to produce various content for newsletters, advertising and promotional programs, trade shows, events, and digital marketing vehicles.
Leverage and coordinate resources of corporate marketing to plan, develop, execute and track marketing campaigns and activities.
Recommend, and secure opportunities to promote Itron’s solutions in the industry. This may include sponsored media programs, events, industry associations, and content campaigns. Analyze results to provide recommendations to maximize performance and investment.
Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns.
Identify, plan and provide budgetary requirements for marketing activities.
Develop and promote sales enablement tools for direct and channel sales, content and training to drive new client acquisition & sales revenue.
Analyze marketing data (campaign results, conversion rates, and online traffic…) in order to improve future marketing strategies and campaigns.
Contribute content to various internal and external marketing communications (e.g. newsletters, email campaigns, articles, web).
Work with customers to develop case studies, videos, testimonials, awards, etc.
Work with corporate marketing and sales to identify and secure speaking opportunities.
Lead market intelligence activities, including evaluating market size, trends, and opportunities to help develop effective GTM strategies.
Qualifications
8+ years of related experience.
Bachelor's degree in a related field or equivalent experience.
Strong organizational skills are required.
Excellent written and verbal communication skills are required.
Proven ability to translate technical concepts into visually compelling content (e.g. videos, animations, slide decks, digital content) is strongly preferred.
Experience in technical and business writing and content marketing required.
Desire and ability to manage multiple projects to completion.
Utility, submetering, or experience working with plumbing wholesalers is preferred
Ability to work effectively and drive results with diverse teams both remotely and in-person.
Ability to travel ~25%.
What we offer
Hybrid work, with 2 days in the office in Oldenburg in Holstein, Germany.
International and multicultural working environment, which provides a unique opportunity to improve the way we support our customers by interacting with colleagues and partners from all around the world.
Benefit package consists of 30 days of vacation, employee assistance program, company pension scheme and capital-forming benefits, bike leasing, etc.
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Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!
The successful candidate's starting wage will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
Itron is transforming how the world manages energy, water and city services. Our trusted intelligent infrastructure solutions help utilities and cities improve efficiency, build resilience and deliver safe, reliable and affordable service. With edge intelligence, we connect people, data insights and devices so communities can better manage the essential resources they rely on to live. Join us as we create a more resourceful world: www.itron.com
