Social Media Manager

Air is the first Creative Ops platform: a system of record for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content, unlocking creativity through image recognition, automated versioning, and approval workflows. Air launched in March 2021 and is backed by world-class venture capital firms including Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

Location: NYC or Toronto

This is a hybrid role requiring in-office attendance at least 3 days/week.

Making engaging content that defines how Air shows up is a core component of our broader content strategy. Having an incisive, funny, and bold social media presence helmed by someone who lives in these platforms is essential to that success. You should be able to answer this question with a strong POV and bring examples of previous work to bear it out: How can we capture the attention of our core audience while building a brand that truly resonates?

We want to engage in the conversations that are relevant to us and ensure that we are responsive In this role, you will have the opportunity to grow a brand, have ownership of key platforms, and drive forth the narrative that there finally is a much (much) better way than Dropbox for your creative team’s content.

You are deeply passionate about creating emotional connections with current and future Air users, love dreaming up and launching content that preserves and centers Air’s voice in the cultural zeitgeist, and generates storytelling and information sharing on a variety of channels, including Instagram, TikTok, and more.

You will report to the Head of Content (based in Toronto, ON).

The Role

• Grow and evolve social media content and creative as Air on Instagram, Twitter, Facebook, TikTok, YouTube, and other emerging channels as deemed relevant.
• Provide day-to-day community management of the ongoing conversations on our social channels, either with or about the Air brand.
• Source and engage with our customers to tell powerful stories across all priority channels.
• Develop a flexible content calendar and publishing cadence that meets our priority channels' and audiences’ needs, working with cross-functional partners to identify relevant opportunities.
• Work with customer team colleagues to monitor issues and customer communication during outages, needed escalations, and more, sharing best practices with teammates to handle these situations with empathy and impact.
• Be on top of what is going on in the world and figure out how to bring Air into conversations (as relevant).