Senior Product Marketing Manager
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
High value position with a strong salary indication, opportunity for creative marketing strategy development, and a role at the intersection of product and sales.
- Salary: $115,000–$138,000/year plus bonuses
- Creative role in product marketing and strategy
- Strengthening position in a high-demand sector
- Requires 5+ years of relevant experience
Pros
- Salary range of $115k - $138k annually
- Blend of product and marketing responsibilities offers diverse experience
- Room for creativity in go-to-market strategies
Cons
- Requires extensive prior experience (5+ years) which may deter some applicants
- Responsibility for driving product positioning can be stressful
- Potential learning curve on product specifics and market dynamics
Who it's for
Mid to Senior level • Hybrid model with remote work options
Good fit
- Product marketers with strong analytical skills
- Professionals experienced in B2B marketing
- Candidates eager to develop innovative marketing strategies
Not recommended for
- Individuals without product marketing experience
- Those who prefer isolated roles
- Candidates looking for purely technical positions
Motivation fit
Key skills
About the job
Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!
We’re looking for a Senior Product Marketing Manager to join the direct business team, focusing primarily on our Workforce Planning solutions.
In this role, you will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement. You will be the bridge between product, sales, and marketing, ensuring that our solutions are effectively positioned, communicated, and adopted by customers.
This role is based at our head office in Yaletown Vancouver on a hybrid work schedule. We will also consider candidates based remotely anywhere in Canada.
What you'll be doing...
- Go-to-Market Strategy: Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement
- Positioning and Messaging: Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers
- Market Insights: Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives
- Sales Support: Equip sales teams with tools and resources to effectively communicate about Visier solutions
- Marketing Campaign Support: Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships
- Performance Analysis: Track and evaluate product marketing initiatives using data, and measuring how your work impacts sales outcomes
- Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution
What you'll bring to the table...
- Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply
- Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action
- Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers
- Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product
- Thrive in ambiguity: Charting new territory doesn’t stress you out–it motivates you
Qualifications
- 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries,
- Demonstrated experience leading successful go-to-market launches with business impact
- Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc.
- A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience
Most importantly, you share our values...
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
The base pay range for this position in Canada is 115k -138k / year + bonus
The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.
