Senior Product Marketing Manager
About the job
## Your Impact 📍Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement 📍Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, engineering, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions 📍Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel 📍Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value 📍Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio 📍Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated ## Requirements 📍At least 5+ years of experience in product marketing, ideally in infrastructure, developer platforms, or Web3 📍Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches 📍Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders 📍Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams 📍Skilled at translating complex technical concepts into clear, compelling value propositions **If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.**
