Senior Marketing Operations Manager
Full Time
full time
21 Oct 2025
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
88 / 100
Offer value
A well-compensated role in a high-demand area, offering prospects for advancement and impact in marketing operations.
- Salary: $132,000–$142,000 per year
- Lead role in marketing technology operations
- Strong growth and mentorship opportunities
- Requires significant industry experience
Pros
- High salary range ($132,000–$142,000), competitive in the marketing domain
- Significant responsibility over marketing technology and strategic operations
- Opportunities for mentorship and influence in a growing team
Cons
- High expectations may increase pressure for performance and results
- Requires a strong background in multiple marketing systems for success
- Potential for long hours given the strategic importance of the role
Who it's for
Senior / Lead • Hybrid, with potential office days
Good fit
- Seasoned marketing operations managers
- Strategists with experience in marketing tech ecosystems
- Candidates eager to lead and mentor within their field
Not recommended for
- Newcomers to marketing operations
- Individuals seeking laid-back work environments
- Those lacking experience in data-driven marketing strategies
Motivation fit
Desire to work on the integration of impactful systemsInterest in mentorship and guiding junior team membersMotivation to shape marketing strategy through data insights
Key skills
Strategic marketing operations managementProficiency with marketing automation toolsData analysis and attribution modelingStrong cross-team collaboration and communication
Score: 88/100 AI verified analysis
About the job
Requirements
- This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions ,
- 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment ,
- Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot, ,
- Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration ,
- Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks ,
- Deep understanding of marketing data hygiene, normalization, and attribution methodologies ,
- Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight ,
- Exceptional collaboration and communication skills — able to work fluidly across Marketing, Sales, Data, and Finance ,
- Curious, proactive, and solution-oriented: you thrive on improving systems and finding smarter ways to work ,
- Bachelor’s degree in Business, Marketing, Data, or a related field (or equivalent experience)
What the job involves
- We’re looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy ,
- Reporting to the VP of Revenue Operations, you’ll own the systems, processes, and insights that power how Later’s marketing engine runs — from campaign execution to attribution modeling and revenue analysis ,
- You’ll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services ,
- Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel ,
- Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization ,
- Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals ,
- Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated ,
- Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations) ,
- Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy ,
- Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns ,
- Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions ,
- Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately ,
- Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks ,
- Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption ,
- Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months ,
- Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class ,
- Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality ,
- Document processes, create internal playbooks, and drive operational excellence across the marketing organization ,
- Within the first 6–12 months, success will look like: ,
- A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are Well integrated and new use cases for Marketo are identified, fully integrated, and functioning seamlessly ,
- Standardized campaign frameworks and taxonomies that enable consistent reporting and measurement across all marketing channels ,
- Accurate, trusted marketing data that drives confident decision-making and clear ROI visibility ,
- Faster, more reliable campaign and Event lead execution across Marketing — powered by automation, streamlined processes, and operational discipline ,
- Recognition as a trusted strategic partner to the VP of Revenue Operations, VP of Demand Generation and the broader marketing leadership team
Benefits
- Learning & development opportunities ,
- Market competitive compensation ,
- Hybrid work environment ,
- Flexible paid time off ,
- Competitive healthcare benefits
