Senior Marketing Consultant
About the job
• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Learn and produce each advisor’s marketing plan based on advisor preferences.
• Schedule and host regular weekly or bi-weekly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Conduct market research and share discoveries with each advisor.
• Work as a liaison to digital vendors.
• Work with LPL's current tools to integrate into their overarching plan.
• Provide feedback and program enhancements from the advisors.
Requirements
- Bachelor’s degree in marketing, communication, a related field, or equivalent marketing experience.
- 5+ years’ experience in marketing and digital marketing.
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Hard Skills
- digital marketing
- lead generation
- email marketing
- social media marketing
- content creation
- market research
- ROI measurement
- KPI analysis
- workflow implementation
- branding
Soft Skills
- collaboration
- coaching
- communication
- organizational skills
- problem-solving
- adaptability
- relationship management
- strategic thinking
- time management
- presentation skills
