Senior Influencers Marketing Specialist

Role Objectives:

The Senior influencer marketing specialist will be responsible for driving influencer marketing campaigns on social media platforms to enhance brand visibility, acquire potential customers, and achieve marketing objectives

Roles & Responsibilities:

• Lead influencer marketing campaigns primarily on Instagram and TikTok platforms

• Identify and collaborate with influencers whose audiences align with the brand's target demographic to drive potential customer acquisition

• Manage influencer marketing metrics such as Customer Acquisition Cost (CAC), M1 retention, budget planning, and campaign calendar

• Receive campaign requests from various stakeholders and execute them in alignment with brand guidelines and objectives

• Develop strategies to maximize the impact of influencer collaborations on brand awareness and customer engagement

• Analyze campaign performance data to optimize future influencer marketing initiatives

• Build and maintain relationships with key influencers to ensure successful partnerships

• Stay informed about industry trends and best practices in influencer marketing to enhance campaign effectiveness.
  
  
  

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:

• Bachelor's degree in Marketing, Business, or related field

• 3+ years of proven work experience in a similar role

• Proven experience in influencer marketing, with a focus on Instagram and TikTok campaigns

• Excellent communication and negotiation skills to effectively engage with influencers and stakeholders

• Strong analytical skills to track and optimize influencer marketing metrics such as (CAC,RAC,etc.)

• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.

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