Senior Assistant Vice President

• Develop and execute the analytics strategy for D2C digital product optimization and marketing initiatives, aligning with the company's overall goals and objectives i.e., keeping subscribers engaged, reaching new readers etc.
• Manage a lean team of Product Analysts and Digital Implementation Engineers as a coach on their analytical work and career growth, helping them reach and realize their full potential
• Engage with business stakeholders, understand business requirements & suggest best-of-the-breed data solutions
• Translate business requirements from the stakeholders into equivalent analytics tasks
• As a cross-functional influencer, utilize your expertise in data storytelling and actionable insights to drive decision-making and foster a data-driven culture within Product, Product Marketing, Engineering, and Design, ultimately driving decisions that result in the growth and delight of readers
• Oversee the building of data-driven solutions through all phases of development lifecycle, from research, ideation and design through build, test, and implementation
• Define and track key performance indicators (KPIs) for product and marketing initiatives, and communicate findings to both operational and senior leadership stakeholders
• Develop new analytical frameworks, data science techniques and predictive analytics to dive deeper into product (app & web) performance, customer journeys and personalization at scale

Requirements

• Bachelor’s degree in engineering: Data Science, Computer Science, Statistics, Business Analytics, or related field; Master’s degree preferred but not required
• 6+ years' professional experience working with a digital newsroom, publishing, or online media company complemented with acquisition, subscriptions, direct to consumer experience will be good to have
• 4+ years of experience in quantitative field, specifically in analytics and data science, with a preference for roles related to product analytics, marketing analytics, or related domains
• 3+ years of people leadership or informal mentorship of analytical teams
• Strong analytics focus on product, growth, project management, & user behavior
• Extensive knowledge of the digital space including a variety of product analytics & experimentation
• Understanding of tag management and business applications such as: Adobe Analytics, Google Analytics, WordPress, Parse.ly and/or reporting/ tracking tools with hold on concepts testing concepts (A/B testing, multivariate testing)
• Experience in defining data collection and measurement requirements
• Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social)
• Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
• Sound knowledge of applied statistics, experimental design, and causal inference
• Good SQL knowledge and experience, authoring queries working with variety of data platforms, and business intelligence systems / visualization tools (e.g., Tableau, PowerBI, Looker, or Adobe Analytics)
• Experience with cloud-based data warehouses (BigQuery, Redshift, Snowfile, etc.) and Customer Data Platforms
• Familiarity with advertising space and knowledge of digital AdTech (DMPs, DSPs SSPs, advertising servers, first party data tools), industry trends, best practices, and capabilities
• Excellent communication skills, including the ability to clearly and effectively communicate and present analysis findings to stakeholders at all levels. Must be adept at translating analysis into cohesive, concise insights
• Close attention to detail and a commitment to accuracy
• Strong organizational skills and the ability to effectively prioritize in a deadline-driven atmosphere
• Creativity and strong critical thinking skills

🔍 ATS Optimization Keywords
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Hard Skills

• data analytics
• data science
• product analytics
• marketing analytics
• quantitative analysis
• A/B testing
• SQL
• applied statistics
• experimental design
• predictive analytics

Soft Skills

• leadership
• mentorship
• communication
• organizational skills
• critical thinking
• creativity
• attention to detail
• prioritization
• data storytelling
• influencing