Sales Development Representative
$48,400 - $89,800/year
27 Nov 2024
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
75 / 100
Offer value
Moderate value as a growth opportunity in a high-tech environment, though with significant competition and performance expectations.
- Foundational role in a growing digital forensics company.
- High potential for sales career development.
- Requires resilience and competitive spirit.
Pros
- Role offers foundational experience in sales development.
- Potential for significant career advancement within the company.
- Work with cutting-edge digital forensic technology.
Cons
- Intensive competition among peers.
- High pressure to generate and qualify leads.
- Evolving market requiring continual learning and adaptation.
Who it's for
Entry-Mid • In-house, based in Toronto or Waterloo
Good fit
- Aspiring sales professionals.
- Individuals eager to sell and build relationships.
- Those comfortable in a high-activity work environment.
Not recommended for
- Experienced sales professionals seeking leadership.
- Individuals looking to avoid high-pressure situations.
- Candidates wanting remote work exclusively.
Motivation fit
Desire to learn and grow in sales.Interest in digital technology and innovation.Motivation for performance-based rewards.
Key skills
Lead qualificationEffective communicationSales prospectingCRM software proficiency
Score: 75/100 AI verified analysis
About the job
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role Summary:
At Magnet Forensics Inc, the Sales Development Reps are the frontlines of the Customer experience. Working closely with the Sales and Marketing teams, the Sales Development Representative (SDR) is key player in our strategic growth plans. Through a combination of top of funnel activities, including both inbound lead response and outbound prospecting, the SDR will generate and qualify sales opportunities for our Account Executives. The most exciting part of this role is the opportunity for growth. At Magnet Forensics, successful SDRs will learn the fundamentals of Sales and Marketing providing a foundation for a career in Business Development, Sales, Marketing and more!
Who Should Apply:
As a successful candidate for this role, you are passionate about developing new skills and building a network of peers & mentors. You are motivated by healthy competition and you’re eager to be the leader of a winning group or team. You display resiliency when faced with adversity, and ultimately, you are naturally curious, consistently looking for novel ways to solve problems and improve processes.
Role Reponsibilities:
- Qualify all sales leads generated by marketing, based on defined lead qualification criteria
- Leverage prospecting strategies, including phone, email and social networking to connect with prospective customers, identify their needs and challenges, and qualify their interest
- Work closely with our sales team (Account Executives) to schedule discovery meetings with sales ready leads/prospects
- Leverage a variety of marketing and sales tools that will be available for your use, to maximize your efficiency and effectiveness, including Prospecting tools (ex. SalesLoft, ZoomInfo, LinkedIn Navigator) and Marketing Automation tools (ex. Pardot)
- Manage new contacts via our CRM platform (Salesforce) to ensure accuracy for long term pipeline development
- Provide friendly and knowledgeable service to prospects on a consistent basis and build strong relationships
- Work as part of a cross functional team and build strong relationships across the organization
- The primary focus of this role is Inbound Lead Response (75%) with additional attention on Outbound Prospecting (25%)
Qualifications:
- You want to be part of a high growth software company that always puts it’s customers first
- You have a never give up attitude! You are an organized self-starter with excellent follow-through, that has demonstrated lots of initiative
- You are goal-oriented and full of drive, with an innate desire to succeed
- You have 2+ years experience in sales or customer service roles, and can work under pressure
- You have a University degree or College diploma in Business, Marketing or equivalent, and leverage it to be a critical thinker that enjoys solving complex challenges
- You are comfortable with change
- You have strong analytical, relational and negotiation skills, as well as excellent verbal & written communication skills
- You have Proficiency in Microsoft Office, as well as a solid understanding of social media tools like LinkedIn and Twitter
Added Bonus:
- You have experience working with a CRM system like Salesforce
- You have familiarity and prior exposure to the lead funnel process - lead generation, lead follow up, and lead tracking
- You have prior experience with lead prospecting software tools an/or chatbot monitoring
The Most Important Thing:
- We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
Compensation & Benefits:
- The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
- MIN: $44,800 – MID: $64,000 – MAX: $83,200 CDN
- MIN: $48,400 – MID: $69,100 – MAX: $89,800 USD
Compensation Range:
Magnet Forensics is proud to offer Benefits such as:
- Generous Time Off Policies;
- Competitive Compensation;
- Volunteer Opportunities;
- Reward and Recognition Programs;
- Employee Committees & Resource Groups;
- Healthcare and Retirement Benefits.
We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.
