Retail Sales Manager
About the job
• Plan and prepare innovation launches, new retail programs and market blitzes
• Sell the entire Vita Coco portfolio at account level, achieve KPIs on cases sold, displays, and new distribution availability, etc.
• Utilize Repsly to build account call history, record accomplishments and optimize daily schedule
• Analyze monthly sales reports to identify opportunities and assess under-performing accounts
• Forge strong partnership with Distributor Sales team and demonstrate best practices
• Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution
• Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from Independent Distributor Sales Managers, KDP Branch Managers & District Managers
• Build, move and improve display execution and/or product to establish best location for sales on all company products as necessary in assigned stores
• Measure and audit individual accounts and execution after each visit
• Support consumer and retail activity by working with the Field Marketing team if/when in market
Requirements
- 1-2 years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
- Must have ability to lift cases of product between 10-35 pounds
- Must have the ability to walk upwards of ~20k steps daily
- Must be able to stand and walk for long periods of time
- Must have the ability to place product on overhead shelving
- Must have the ability to travel between multiple accounts each day if needed
- Proven ability to approach accounts in an innovative and creative way to expand the business
- Ability to formulate account strategies and execute against them, and analyze sales data; trade/business analytics
- Professional demeanor in working with co-workers, distributors, retail reps and customers
- Exceptional customer service, interpersonal and communication skills (both written and verbal)
- Creative presentation, public speaking, and premium selling skills
- A team player who also can work well independently
- Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)
