Product Marketing Manager
Full Time
24 Oct 2025
Verified by Turrior
Content + Source + Freshness • 13 Dec 2025 • 95% confidence
86 / 100
Offer value
This role offers a strong career growth trajectory and significant responsibilities in a leading gaming company.
- Lead major marketing initiatives for Razer keyboards
- Strategic role with clear pathways for advancement
- Involves decisions impacting product success
- Requires significant experience (5-7 years)
Pros
- Strategic role with high visibility in product marketing
- Direct impact on product lifecycle and marketing success
- Opportunities for advancement in a well-established brand
Cons
- Requires substantial experience and expertise
- Role may involve high-pressure situations
- Possibility of long hours during peak launches
Who it's for
Senior / Lead • On-site in Singapore
Good fit
- Senior product marketers with gaming industry experience
- Strategic thinkers seeking leadership roles
- Professionals wanting to impact marketing at a renowned company
Not recommended for
- Entry-level candidates without marketing background
- Those preferring strictly remote or non-competitive roles
- Individuals lacking interest in gaming products
Motivation fit
Desire to lead marketing strategies in the gaming sectorInterest in competitive analysis and product positioningEagerness to innovate within a fast-paced landscape
Key skills
Product marketing strategyData analysis and interpretationCross-functional collaboration
Score: 86/100 AI verified analysis
About the job
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
- Own the full product marketing strategy and performance for Razer’s keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
- Lead the growth and continuous innovation of Razer’s keyboard portfolio
- Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
- Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
- Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
- Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
- Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
- Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
- Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences
Pre-Requisites :
- 5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
- Proven track record of driving successful GTM strategies and managing global product launches end-to-end
- Strong understanding of product positioning, pricing strategy, and market dynamics
- Excellent leadership, communication, and stakeholder management skills across regional and functional teams
- Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
- Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
- A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued
Are you game?
