Product Marketing Manager
About the job
Product Marketing Manager
Location - Bangalore (Hybrid)
Nanonets has a vision to help computers see the world starting with reading and understanding documents. Machine Learning (ML) is no longer a futuristic concept—it's a present-day powerhouse transforming the business landscape. Nanonets is at the forefront of this transformation, offering innovative ML solutions designed to make document related processes faster than ever before.
From automating data extraction processes to enhancing reconciliation, our solutions are designed to revolutionize workflows, optimize operations, and unlock untapped potential for our clients. Our client footprint spans across brands such as Toyota, Boston Scientific, Bill.com and Entergy to name a few enabling businesses across a myriad of industries to unlock the potential of their visual and textual data
Here's a quick 1-minute intro video.
We recently announced a series B round of $29 million in funding by Accel and are backed by the likes of existing investors including Elevation Capital & YCombinator. This infusion of capital underscores our commitment to driving innovation and expanding our reach in delivering cutting-edge AI solutions to businesses worldwide.
Read about the release here:
https://techcrunch.com/2024/03/12/nanonets-funding-accel-india/amp/
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
What we’re looking for
As a Product Marketing Manager, you will play a key role in understanding our product, target personas, and market positioning while driving content creation across various channels. Your work will directly contribute to brand awareness, lead generation, and overall business growth.
Responsibilities:
- Identify target markets, personas, and value propositions for customers based on competitive analysis and market insights to guide marketing efforts.
- Plan and execute demand generation campaigns across multiple channels (email, social media, content marketing, paid ads, webinars).
- Define GTM strategies, increase top-of-funnel (TOFU) - customer acquisition while also understanding middle-of-funnel (MOFU) - ideal customer, value, ROI, engagement & conversion)
- Analyze marketing performance metrics to drive continuous improvement.
- Define product positioning, messaging, and value propositions for customers based on competitive analysis and market insights.
- Create compelling product content (case studies, landing pages, email campaigns, webinars) to educate customers and increase conversion rates.
- Analyze key product marketing metrics (feature adoption, customer retention, conversion rates, and customer feedback) to refine strategies.
Requirements:
- 4+ years of experience in a marketing role.
- Familiarity with tools like HubSpot, Google Analytics, Google Ads PPC and social media management platforms.
- Deep understanding of marketing content that converts
- Experience in B2B SaaS marketing is a plus.
- Strong analytical skills
