Product Marketing Manager
About the job
Job Description: Develop effective strategies and plans to communicate the features and benefits of OpsMx products to customers. Study company products and translate technical details into benefits for the user; Assess current competitor offerings, seeking opportunities for differentiation; Develop product marketing strategies (pricing, advertising, product launching); Craft compelling messages across marketing channels (landing pages, ad campaigns); Formulate GTM strategy for new product / feature launches to achieve scale quickly and drive the execution along with the Marketing team; Create and maintain engaging sales decks to win over potential customers; Help craft winning email outreach campaigns; Test marketing product features, releases and ad copy; Work with the customers to collect success stories and testimonials, which could be published on various channels; Evaluate projects using relevant KPIs and feedback from existing and prospective customers. Skill Required: Proven experience in Product Marketing of a minimum of 8 years; Understanding of the CI/CD, Application Performance Monitoring, and Containers market; Experience in market analysis; Familiar with product marketing tactics; Working knowledge of web analytics tools; Excellent communication skills; Keen eye for detail; Creativity; A natural storyteller – have empathy for users and are able to clearly communicate and engage with your audience. Apply here : hr@opsmx.io
