Product Marketing Manager

We are seeking a strategic and creative Product Marketing Manager with a strong background in content-driven marketing and customer messaging. The ideal candidate will collaborate closely with product, growth, and brand teams to craft compelling narratives that clearly articulate our product’s value, improve user onboarding, and drive customer engagement and retention. This role will be responsible for developing and optimizing messaging across key customer touch points — including website copy, email marketing, ad campaigns, and in-product communications — to support business objectives and deliver a seamless, conversion-oriented user experience.

• Develop clear and compelling product messaging that resonates with key customer segments and supports Raisin’s growth and retention goals.
• Own the copy and content for product-related marketing materials across channels, including website landing pages, onboarding flows, lifecycle emails, performance marketing ads, FAQs, and in-app messaging.
• Collaborate with Marketing, Creative and Product teams to ensure messaging is consistent and supports a seamless, high-conversion customer journey.
• Partner with performance and lifecycle teams to run A/B tests on messaging and creative across web and email — using results to inform copy direction and optimize funnel performance.
• Translate complex product features and financial concepts into simple, benefit-driven language for a consumer audience.
• Optimize web and email content for SEO, clarity, and conversion using keyword research and best practices.
• Collaborate with SEO and content teams to ensure new blog and website content aligns with product messaging, user intent, and organic conversions opportunities.
• Track and analyze the performance of messaging and content across channels using key KPIs (e.g., CTR, CVR, activation, retention), and make data-informed recommendations for iteration and improvement.
• Help develop and execute go-to-market content strategies for new product features, launches, and growth initiatives.
• Contribute to customer research and insights gathering to inform messaging direction and deepen audience understanding.

• Bachelor’s degree in Economics, Business, Marketing, Communications or related field.
• 5+ years of experience in product marketing and/or content marketing — ideally within fintech, financial services, or a digital-first B2C product.
• Exceptional writing and storytelling skills with an ability to distill complex topics into clear, compelling language.
• Comfortable working with digital marketing tools, CMS platforms, and analytics dashboards.
• Familiarity with SEO best practices and how they apply to product-aligned content.
• Excellent project management skills, with a track record of juggling multiple deadlines and stakeholders.
• Strong communicator and collaborator, experienced in cross-functional team environments.
• Analytical mindset with the ability to interpret performance data and apply insights to improve messaging.
• Bonus: Hands-on experience with CMS platforms like Contentstack.

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, who are at the heart of our success.

As part of our US team, you will benefit from:

• Flexible working hours and 28 vacation days, plus 13 public holidays per year.
• Employee Development Budget of $2,200 and 4 full training days per year.
• Access to Babbel for continuous learning.
• Company 401k contribution of 5%.
• Healthcare coverage contribution, including medical, dental and vision.
• Commuter benefits and flexible working from home policy.
• Regular team events and yearly Summer and Winter Party.

Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers.

Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding.

Raisin operates its own B2C marketplaces in Europe and the U.S. under the brands Raisin and WeltSparen. In Germany, the company offers ETF-based investment and retirement products in addition to savings products. Raisin works with over 400 banks and financial service providers from over 30 countries

We are backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G.

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

In total, we have 7 offices across the world: Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.

We also think it’s important to take the time to celebrate our hard work and achievements together, with events like our yearly summer and winter party, as well as a couple of smaller get-togethers.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.