Product Marketing Manager
About the job
About SOCKET
SOCKET is the first chain abstraction protocol. SOCKET was founded in 2022 with the mission to solve increasing fragmentation between assets, rollups & chains.
Over the last 3 years, SOCKET has facilitated over $23bn in volume. SOCKET is leveraged by the top protocols & applications in the space like Coinbase, MetaMask, Kraken, OKX, Rabby, CowSwap, Zeal, Matcha Coinbase, Rainbow, Aevo, Matcha & more.
Bungee is a liquidity marketplace build by SOCKET protocol. Bungee enables users to swap into any asset across 30+ chains with a fast, gasless swap experience.
Role & Responsibilities
As a Product Marketing Manager at SOCKET you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.
- Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
You’ll thrive If you:
- Have 5+ years experience as a full-time Product or Content Marketer
- Have a proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
- Have excellent communication and storytelling abilities to convey product benefits effectively
- Have an understanding of marketing principles and digital marketing tactics
- Enjoy creative thinking to develop innovative marketing strategies and content
- Are passionate about web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
- Data-driven, comfortable interpreting data to generate insights and inform creative decisions
- Are curious, low ego, and always looking to improve. You’re open to feedback and collaborating with others to get to the best approach.
- Have excellent communication skills, both written and verbal, and the ability to engage multi-functional stakeholders
What you'll like about us:
- We have real scale - our product reaches millions of people in crypto and our users love us
- No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
- We are a team of builders - we’re always shipping
- Good vibes - we are all team players that only want the best for each other and the company.
- Remote Friendly - Enjoy the flexibility of remote work.
