Product Marketing Manager

Foundation is a mobile-first security vault for storing crypto private keys and seed phrases. Built on the same institutional-grade technology trusted by institutions safeguarding billions, Foundation brings secure backup, recovery, and legacy transfer to everyday users.

Backed by Station70, we are on a mission to make self-custody safe, resilient, and generational.

We are looking for a Full-Stack Product Marketing Manager who can own our entire marketing stack — from positioning and storytelling to growth tools, lifecycle automation, and analytics.

This is a hands-on execution role: you’ll be running Intercom campaigns, analyzing user flows in PostHog, iterating on onboarding, and shipping GTM campaigns — all while shaping the Foundation brand and voice.

If you’re excited about being the first marketing hire at a fast-moving crypto security startup, this role is for you.

• Messaging & Positioning – Translate crypto security concepts into simple, compelling narratives for everyday users.
• Growth Stack Ownership – Manage Intercom, PostHog, app store listings, referral systems, and attribution tools.
• Lifecycle Marketing – Design and execute onboarding flows, engagement campaigns, and reactivation journeys.
• GTM & Campaigns – Launch product updates, app store campaigns, paid experiments, and community activations.
• Analytics & Insights – Run experiments, analyze funnels, and translate data into product and marketing decisions.
• Content & Storytelling – Create landing pages, in-app copy, blog posts, and educational material on crypto security.
• Cross-Functional Partner – Work directly with product, design, and leadership to drive adoption and retention.
  

• 4–7 years in product marketing, growth, or lifecycle roles — preferably at consumer fintech or crypto apps.
• Hands-on tool experience: Intercom, PostHog (or Amplitude/Mixpanel), attribution platforms, app store optimization.
• Track record of running end-to-end growth campaigns — from insight → experiment → execution → measurement.
• Comfort with rolling up your sleeves: writing copy, building flows, segmenting audiences, pulling data.
• Strong analytical skills, with ability to own funnel metrics and retention KPIs.
• Bonus: background in security, fintech, or products that require building trust with users.
  

• Be the first marketing hire at a mission-driven startup.
• Own the full marketing stack and shape the GTM playbook.
• Backed by Station70 — the security provider trusted by institutions.
• Build tools that protect wealth not just today, but for generations.