National Sales Director

Overall Summary:

The National Sales Director is responsible for driving revenue growth by promoting IWCO’s comprehensive, data-driven value proposition across diverse industries. This strategic role requires a strong foundation in marketing and analytics to uncover client challenges, craft compelling narratives, and deliver measurable results. The ideal candidate excels at identifying opportunities, influencing decision-making, and positioning IWCO as a trusted partner through innovative marketing solutions.

Primary Duties/Responsibilities:

• Research accounts and potential contacts, make connections, and create opportunities to share the Company’s offerings.
• Track and report on sales performance, pipeline development, and goal attainment using data-driven metrics and CRM platform. Establish and achieve sales goals, objectives, and action plans to develop and maintain client profiles.
• Establish and maintain strong client relationships through consultative selling and continuous engagement.
• Strategically identify client challenges and align IWCO’s data-driven value proposition to address those needs.
• Assure that clients receive exceptional, full service, best-in-class support, accurate forecasting, as well as consistent and timely follow-up.
• Lead client meetings and strategic sessions to uncover pain points and position IWCO as a trusted partner. Cultivate additional business from existing client base; generate potential new, incremental revenue.
• Collaborate with internal teams to ensure seamless delivery of innovative, measurable marketing solutions. Streamline processes to achieve best in class service so customers view IWCO as the preferred vendor for their direct marketing needs.
• Support IWCO’s mission to be the best in the industry; institute best practices and ensure that all actions, plans and services are supportive of IWCO’s mission, culture and business philosophies.
• Perform other (or other related) duties as applicable or assigned.
• Utilize provided marketing data, tools, and resources to extract actionable insights and effectively communicate IWCO’s value proposition to prospective and existing clients.
• Leverage marketing technology platforms to capture client engagement, enhance personalization, and strengthen long-term loyalty to IWCO’s solutions. Collaborate with Data Analytics and Marketing teams to develop tests, campaigns, and messaging that resonate with client target audiences.

Required Skills/Abilities/Competencies:

• A self-starter and excellent communicator with exceptional critical thinking, decision making and problem resolution skills.
• Strong background in data analytics, marketing strategy, and consultative selling.
• Ability to synthesize complex data into actionable insights and compelling client narratives.
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to collaborate across departments and influence without authority.
• Strategic thinker with a proactive, results-driven mindset.

• Proficiency in Salesforce and LinkedIn Navigator.
• Microsoft Office proficiency, especially Word, PowerPoint and Excel

Education and Experience

• Bachelor’s and/or Master’s degree in Business, preferably with Sales, Marketing, or Communications focus.
• 7+ years of progressive and successful Sales experience, preferably focused on national and middle market accounts within Marketing, Marketing Automation, Direct Marketing or Digital Advertising.

Physical Requirements:

• Ability to work off hours to meet customer and company requests.
• Occasional travel and additional time commitments required.