Marketing Specialist

JOB SUMMARY: Strategically implement the marketing plan’s paid verticals to support clinical areas, ancillary programs and the hospital system as a whole. Develop and coordinate the identification of marketing methods, tools, budgets and vehicles to achieve plan goals to both internal and external audiences about Marion Health services. Purchase media including billboards, digital advertising, tv advertising, radio commercials, and paid social media ads. Actively participate in hospital department/team meetings and provide input to other team members on behalf of the PR/Marketing department and/or the Administrative Director. Manage inventory of Marion Health's branded gear and work as staff photographer and videographer when needed. MINIMUM JOB REQUIREMENTS: A Bachelor’s Degree in business, marketing, management, or communication. One (1) year of related marketing/business experience. PREFERRED JOB REQUIREMENTS: Experience buying media. Experience monitoring Search Engine Optimization (SEO). Healthcare experience. SKILLS Knowledge of marketing best practices and strategies. Ability to track views/impressions for all purchased media to help direct our buying strategy. Monitor Search Engine Optimization (SEO) efforts and manage Google Business locations for every MGH location. Excellent communication skills to effectively communicate with co-workers, managers, providers, patients and their families, and other hospital personnel on a one-to-one basis using appropriate grammar, vocabulary and word usage. Interpersonal skills necessary to carry out duties in a professional manner, as well as the ability to work well under stress. Highly developed technical skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job function. Excellent customer service skills. Strong organizational skills to manage multiple issues simultaneously combined with ability to effectively prioritize. Ability to be discreet and protect the integrity of any confidential matter or information encountered during the performance of job duties. WORKING CONDITIONS: Typical office environment with prolonged sitting and occasional standing and walking. Work may be subject to interruptions and occasional high stress levels. Works with highly confidential information which may be proprietary or protected health information. Ability to work extended hours or weekends based on the needs of the department. May attend special functions and meetings at various locations within the hospital and community. Occasional overnight stays. PHYSICAL AND MENTAL ACTIVITIES, TOOLS AND EQUIPMENT: Uses computer and other standard office equipment and lifting standard office supplies or equipment. Extreme concentration and attention to detail. Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform duties in a safe manner. Equal Opportunity and Affirmative Action Employer: Minority/Female/Veteran/Disability Marion General Hospital is a smoke-free environment. Location: Marion Health · Marketing / Public Relations Schedule: Full Time, Days