Marketing Manager, Japan
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
This role offers substantial value given the opportunity to shape marketing strategies for a vital market within a growing international company.
- Key role influencing Payoneer’s growth in Japan
- Freedom to innovate in marketing strategies
- Strong collaboration opportunities with sales and content teams
Pros
- Direct involvement in local-market strategies for a major brand
- Opportunities for creativity and innovation in marketing
- Ability to influence the company's growth in Japan's fintech landscape
Cons
- Experienced-based expectations (7+ years) may limit entry
- Potentially high pressure to deliver rapid results
- Balancing multiple stakeholder interests can be challenging
Who it's for
Mid to Senior • On-site with potential flexibility
Good fit
- B2B marketing professionals
- Creative strategists in fintech
- Collaborative marketers wanting to drive change
Not recommended for
- Individuals lacking relevant marketing experience
- Those seeking purely analytic or backend roles
- Candidates uncomfortable with dynamic environments
Motivation fit
Key skills
About the job
Payoneer’s mission is to enable businesses of all sizes from anywhere in the world to access the rising, global economy by enabling them to transact globally as easily as they do locally. Life at Payoneer is a global community, where you’ll work with colleagues all over the world, serving small- and medium-sized business customers and partners in over 190 markets.
We’re looking for a Marketing Manager for our Japan market. The incumbent will be tasked to enable millions of SMBs and professional businesses in Japan to get paid globally with Payoneer’ s fast, flexible, secure and low-cost solutions. The person in this role will report to Marketing Director, APAC GTM based in Singapore
Location
Seoul or Tokyo
What you’ll be spending your time on:
- Acquisition campaigns: Ideate and execute campaigns to drive self-serve signups across target SMB segments and E commerce sellers
- Lead generation campaigns: Deliver quality and high volume of leads while working hand-in-hand with our friendly Sales teams to win opportunities among larger SMB target segments and Ecommerce segments
- Content Creation: Lead the ideation, briefing to execution processes with agencies and global content teams to accurately tell the story of Payoneer to our target customers – including proof-reading of localised eBook, whitepaper, website copy to blog post in Japanese
- Brand positioning: Deliver our brand in compelling and consistent manner to our target audience across core segments in Japan
- Online and offline events: Create and launch activation campaigns like webinars, hybrid events, networking dinners and roadshows in high-density SMB hubs, and research new events we can sponsor
- Social Media Management: Daily market research through social platforms, actively engaging with customers and prospects through Payoneer’s social properties as well as those of others
- Marketing Collateral: Working closely with Sales to create brochures, datasheets and presentations
What we’re looking for:
- University degree in Marketing or Business
- Self-starter that is comfortable working with unknowns
- 7+ years of experience in marketing in a B2B / Fintech / SaaS company
- Experience in delivering integrated marketing campaigns across channels including website, email, social media and SEM
- Ability to track, measure and communicate program results, and seek to generate new best practices through experimental efforts
- Ability to make decisions in a changing environment, anticipate future needs and drive results
- Excellent communication skills
- Passion for finding new ways to connect with the Payoneer communities
- Great at building and growing relationships with business partners, customers and colleagues (team player)
- High level of organization and focus and ability to work under pressure
Not a must but a great advantage:
- Experience in the Payments and e-commerce industry is a plus
- Experience with Salesforce, data analytics & BI tools preferred
- Experience working in an international company
Is this you?
The Payoneers are:
Accountable | Adaptable | Collaborative | Communicative | Fast Learners | Independent | Motivated | Problem Solvers | Resilient | Technically Proficient
#LI-SL1
