Salamander Middleburg

Join Our Forbes Five-Star Team as the Marketing Manager!

Are you a dynamic Marketing Manager with a passion for luxury hospitality? Salamander Middleburg, a Forbes Triple Five-Star and AAA Five Diamond-rated property in Middleburg, Virginia, is seeking an experienced professional to shape and drive our resort’s marketing strategy.

Why Salamander Middleburg?

Nestled in Virginia’s renowned horse and wine country, Salamander Middleburg offers unmatched luxury, including:

• Forbes Triple Five-Star ratings for accommodations, spa, and restaurant – the only Triple Five-Star Hotel in Virginia and one of five properties in the US to earn this award.
• AAA Five Diamond rating for outstanding service and accommodation.

Position Objective

The Marketing Manager is a vital part of on-site marketing and communications. This role ensures brand standards are upheld across online channels, print, and creative programming—delivering impactful materials on time, on budget, and in line with corporate strategy.

Position Summary

Reporting to the Director of Sales & Marketing and working closely with the General Manager and corporate office, the Marketing Manager drives revenue and brand awareness by:

• Managing creative projects from concept to completion
• Producing collateral, signage, website updates, and presentations
• Leading social media, influencer partnerships, and email marketing
• Collaborating across departments (Spa, F&B, Sales, Rooms) to design engaging programs and promotions
• Maintaining brand compliance and consistency across all platforms

Key Responsibilities

• Oversee daily website CMS updates, social media content, and digital campaigns
• Build and manage email marketing calendars, CRM lists, and ROI tracking
• Partner with PR, media, and agency teams to maximize exposure
• Capture content at events and coordinate on-site photo/video shoots
• Design marketing materials using Canva and brand templates
• Support sales with presentations, third-party listings, and promotional partnerships
• Lead weekly marketing calls and collaborate across departments on revenue-driving initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 5+ years’ experience in marketing; hospitality experience strongly preferred
• Strong written/verbal communication; writing samples required
• Proficiency in MS Office, CMS, CRM platforms; Canva/Adobe Suite a plus
• Experience in social media, email campaigns, and content creation
• Ability to thrive in a fast-paced environment, including weekends/holidays

Skills & Strengths

• Creative thinker with strong project management skills
• Comfortable with analytics, ROI measurement, and reporting
• Knowledge of design, photo/video editing, and digital platforms
• Collaborative, flexible, and detail-oriented