Marketing Manager
Content + Source + Freshness • 17 Dec 2025 • 95% confidence
Offer value
High value score due to the opportunity to influence marketing strategies for a new product launch in a dynamic market environment.
- Opportunity to lead in a significant product launch
- Collaborative environment with cross-functional teams
- Strong market relevance and growth potential
- Requires solid marketing experience
Pros
- Key role in a significant product launch in a strategic market
- Collaborative work environment with cross-functional teams
- Potential for personal and professional growth in marketing
Cons
- Market access roles may involve significant pressure
- Stiff competition from established players in the market
- Work may require frequent adjustments and flexibility
Who it's for
Mid-Level • On-site
Good fit
- Experienced marketing professionals
- Individuals passionate about healthcare innovation
- Candidates with skills in project management and stakeholder engagement
Not recommended for
- New to marketing roles with limited experience
- Those preferring roles with minimal pressure
- Professionals seeking flexible, remote positions
Motivation fit
Key skills
About the job
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Neuroscience is one of AbbVie China’s strategic therapeutic focus areas. Under the GBA early access policy, we’re preparing for an exciting launch in the Greater Bay Area.
This position plays a pivotal role in leading the launch of AbbVie's innovative neuroscience assets in designated hospitals across GBA. As a core member of the GBA taskforce, the Marketing Manager will lead cross-functional teams to develop, execute, and refine brand strategies.
The role also contributes to building AbbVie’s commercial excellence in neuroscience through early stakeholder engagement, KOL collaboration, and market shaping initiatives.
Main Responsibilities:
- Develop and implement robust launch plans to drive patient, market, and financial outcomes
- Create compelling next-generation brand experiences by leveraging HCP insights and the patient journey
- Lead execution of key HCP engagement programs
- Contribute actively to business planning and strategic marketing processes
- Apply a comprehensive understanding of financial planning across activities
- Monitor and manage product-level P&L performance
- Conduct data analysis to provide regular updates and actionable insights to leadership
- Coordinate with InterCon Commercial Team for alignment and strategic input
- Facilitate strong cross-functional collaboration (Finance, Trade, Medical Affairs, Sales, Key Accounts) across China, regional, and global teams
Qualifications
- Bachelor’s degree or above, with 5+ years of pharmaceutical marketing experience
- Hands-on experience with product pre-launch and GBA market access projects preferred
- Strong analytical thinking and problem-solving capabilities
- Self-driven, results-oriented mindset with a passion for success
- Proven ability to lead complex projects, manage stakeholders, and resolve issues effectively
- Business-level fluency in English (written and verbal) required
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
What AbbVie Has to Offer
Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.
